ICMA-RC Champions Public Sector's "Unsung Heroes" in New Advertising Campaign
WASHINGTON, Oct. 5, 2015 /PRNewswire/ -- ICMA-RC, the nation's only non-profit provider of retirement plans for public sector employees, is launching a new advertising campaign, "Serving Our Public Sector Heroes." The campaign highlights the importance of state and local government employees and ICMA-RC's dedication to serving their retirement needs. ICMA-RC launched the campaign in conjunction with two public sector conferences, the 2015 International City/County Management Association (ICMA) Annual Conference held in Seattle, Washington and the National Association of Government Defined Contribution Administrators (NAGDCA) 2015 Annual Conference in Indianapolis, Indiana.
Print and display advertising will be the key media elements of the campaign with spot placement during the last quarter of 2015 and a targeted media campaign to follow in 2016. The overall objective of the program is to increase awareness of the ICMA-RC story while reinforcing the corporation's commitment to public sector employees as the only financial retirement service company created by the public sector and dedicated solely to serving the public sector.
"Public sector employees are unsung heroes in our communities," said Gregory Dyson, ICMA-RC Senior Vice President and Chief Operations and Marketing Officer. "They work hard for others and deserve recognition for all they do from day to day. Promoting their contributions to our lives aligns with ICMA-RC's mission to help public sector employees build retirement security."
The advertising campaign features a variety of public sector employees, including public safety, transportation, education and others in service to their communities. The ICMA-RC campaign reinforces the corporation's dedication to building retirement security for all public sector employees no matter their profession or career stage.
The ICMA-RC ad campaign follows a recent refresh of the ICMA-RC brand, designed to reinforce the corporation's more than 40 years of serving the public sector. To request updated ICMA-RC logos for media purposes, please email Anna Hollingsworth at [email protected].
View samples of the new ad campaign creative here.
Watch this video for a behind-the-scenes look at the ad campaign development.
About ICMA-RC
Founded in 1972, ICMA-RC is a non-profit independent financial services corporation focused on providing retirement plans and related services for more than a million public sector participant accounts and approximately 9,000 retirement plans. Our mission is to help build retirement security for public employees. We deliver on our mission by focusing on service, quality and value. All of our retirement programs, administrative services and educational tools have been developed specifically for public sector retirement plan administrators and participants. For more information, visit www.icmarc.org. AC: 1015-8002
SOURCE ICMA-RC
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