Iceland Wants to Buy You a Drink!

NEW YORK, Nov. 28, 2011 /PRNewswire/ -- Iceland's small batch Reyka Vodka is celebrating its win of the prestigious Vodka Trophy at the annual International Wine and Spirits Competition (IWSC) by announcing Iceland Wants to Buy You a Drink. During the month of December, Reyka will invite fans to savor the world's best tasting vodka while experiencing Icelandic culture through a series of spirited evenings in New York, Chicago and Boston that will include Reyka cocktails, Icelandic music, and the chance for guests in each city to win a trip for two to visit Iceland.

(Photo: http://photos.prnewswire.com/prnh/20111128/NY13174)

(Logo: http://photos.prnewswire.com/prnh/20110715/NY35862LOGO-b)

Icelandic rock band Jeff Who?, will bring their celebrated Icelandic rock stylings stateside for a show in New York and Chicago the week of December 5.

"We were so happy to see Reyka perform so well in this competition! We are very excited to visit the U.S. to share our music in celebration of this award," said Baddi, lead singer of Jeff Who?

Founded in 1969, the International Wine and Spirits Competition is the premier competition of its kind in the world, and the Vodka Trophy represents the ultimate recognition any Vodka can receive.  Awarded by an international panel of more than 100 judges, comprising some of the most discerning and influential names in the business, the trophy is a testament to the quality of the liquid, produced in small batches in Borgarnes, Iceland. 

"The 2011 IWSC win, awarded after a rigorous series of blind tastings against the top vodkas in the world, reflects the truly exceptional quality of Reyka Vodka as well as the care and dedication that goes into the production of this unique spirit. We're thrilled to share the award and celebrate this honor in true Icelandic style," said Jenny Logan, Senior Brand Manager, Reyka.

Check out Facebook.com/ReykaVodka for more information about the Iceland Wants To Buy You A Drink campaign.

About Reyka Vodka
Made by William Grant & Sons, and as unique as the land that inspires it, Reyka Vodka is the first Vodka ever distilled in Iceland and is known for its distinguishing and unique characteristics, such as its small batch production, lava rock filtration, Carter Head still distillation and use of some of the naturally purest water in the world.  These qualities have helped to elevate Reyka to high esteem since the distillery's founding in 2005.  Recently, judges of the 2010 Fifty Best Vodkas Competition gave Reyka a five star rating, placing it above such industry big hitters as Grey Goose and Ketel One. Reyka Vodka has an ABV of 40% and an RRP of $19.99. For more information, visit www.reyka.com.

About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the super premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich^®, The Balvenie^® range of handcrafted single malts and the world's largest family-owned blended Scotch Grant's^® as well as other iconic spirits brands such as Hendrick's^® Gin, Sailor Jerry^® Rum, Tullamore Dew Irish Whiskey and Milagro^® Tequila.

Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" for the fourth time in five years by the prestigious International Spirits Challenge.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Licor 43, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

SOURCE William Grant & Sons, Ltd.

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