Iced Tea Beats Out Hot as AbsoluTEAly America's Favorite…

A Dark Frosty Brew. 69% of black tea drinkers enjoy their tea iced, and 66% enjoy it hot. More black tea drinkers prefer a dark brew to a light brew (24% vs. 18%).

Iced Tea-Drinking Nation. Despite the stereotype, Midwesterners are more likely than Southerners to drink their tea iced (74% to 68%). But, one southern tradition does remain true – southern tea drinkers are more likely to reach for the sugar than people in any other part of the country (53% vs. 42%).

GuaranTEAd Crowd Pleaser. Millennials are just as likely as their older counterparts to drink tea (83% vs. 82%). They are also more likely than older generation tea drinkers to drink green tea on the go (34% vs. 19%), at a tea shop (24% vs. 12%), on their commute (23% vs. 10%), at an event (19% vs. 10%), in nature (19% vs. 10%) or at a spa (12% vs. 7%).

StereoTEAypes. Millennials are more likely than older generations to associate tea drinkers with being younger as opposed to older (45% vs. 30%), male as opposed to female (32% vs. 24%), and loud as opposed to soft-spoken (23% vs. 18%).

Health-Conscious Craving. More Millennials than Gen-Xers, Boomers or Traditionalists are likely to drink tea to do something good for their body (47% vs. 41%), boost their immune system (41% vs. 31%), or maintain a healthy weight (32% vs. 22%).

Peter Goggi, President of the Tea Council of the USA recommends sipping plenty of tea this summer to stay cool, refreshed and healthy. According to Goggi, "There are many different types of teas available to suit each taste preference, and the amount of quality research being done on tea continues to support the idea that drinking tea can be a fulfilling, healthy addition to your diet."

This June for National Iced Tea Month, cool off with a refreshing glass of iced tea and treat yourself to this classic recipe or some creative variations:

Classic Iced Tea*:

• Bring one quart of fresh, cold, filtered water to a full boil in a teapot
• Remove from heat and add 8–10 tea bags per quart of tea
• Steep for three to five minutes and pour over ice cubes or into additional cold water
• To serve, pour into tall glass filled with ice, garnish and sweeten as desired

*Note: This recipe uses 50 percent more tea than is used to make hot tea to allow for dilution by ice.

Citrus Iced Tea:

• Mix a cup of orange juice into a pitcher of freshly-brewed iced tea
• Toss in a few orange and lemon slices for a citrus-y kick and added vitamin C

Raspberry Mint Iced Tea:

• Puree a handful of raspberries
• Stir it into a pitcher of iced tea
• Add some whole raspberries and a few sprigs of fresh mint for a refreshingly sweet warm-weather treat

Honey Iced Green Tea:

• Brew up a pitcher of iced green tea
• Stir in some honey for a touch of sweetness

Visit the Tea Council of the USA or follow @TeaCouncil on Twitter to learn more about the varieties of tea and their many health benefits.

"Which do you drink?" infographic provided by Kelton Global

About the Tea Council of the USA:
The Tea Council of the USA is a non-profit association that was formed in 1950 as a joint partnership between tea packers, importers and allied industries within the United States, and the major tea producing countries. It functions as the promotional arm of the tea industry with a primary goal of increasing overall awareness of tea by providing information about its many positive attributes. One of the Council's primary objectives is the dissemination of key scientific findings about tea to the public. The Tea Council does this in several ways including: funding scientific meetings to bring tea researchers from around the world together to share key information and identify next steps for future research projects; and working with health organizations and international scientists to disseminate information about potential positive health effects of tea consumption on a public level. 

Media Contacts:
Korinne Leonardis/Alisha Zaveri
Pollock Communications
212-941-1414
[email protected] / [email protected]

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SOURCE The Tea Council of the USA

Related Links

http://www.teausa.org