I SPY DIY's Jenni Radosevich Brings Her Colorful Creativity to Darice with a Trendy DIY Lifestyle Line

STRONGSVILLE, Ohio, March 11, 2015 /PRNewswire/ -- Darice, Inc. is teaming up with Jenni Radosevich of I SPY DIY to turn her trendsetting blog into a lifestyle brand of do-it-yourself products. The new line will allow anyone to create the trending DIY lifestyle with affordable, chic products that encourage stylish selfies and share-worthy posts.

Photo - http://photos.prnewswire.com/prnh/20150310/180858

The motivation behind the line is to eliminate the boundaries between what is on Pinterest and what is actually achievable. With just basic materials, DIYers will be able to attain Pinterest-ready looks that are wearable and sharable.

"We are really excited about this partnership with Jenni Radosevich. We believe her talent, her eye for DIY, and her creativity will allow us to reach an entirely new market," said Mike Birkholm, President at Darice. "Crafting is evolving into a do-it-yourself lifestyle and we are eager to see where this line goes."

Millennials with a knack for DIY will gravitate toward this new I SPY DIY line. With customizable pieces, it will be easy for DIYers to live a high-fashion lifestyle on a budget.

Jenni Radosevich is known for her unique ability to spot style and make it her own. Her DIY designs have been featured in InStyle magazine, on Martha Stewart Living and on Good Morning America. Her 48,000 followers on Instagram and 60,000 followers on Pinterest only further solidify her reach with this generation.

"I love that Darice is a family run company from the Midwest, just like me, and the fact that everyone is as excited about the line as I am," said Jenni Radosevich. "Their commitment to quality at a great price point was important to me, to ensure that DIYers can amp up the fun in their workspace on any budget."

Look for the new I SPY DIY line to hit stores early 2016.

Watch this quick video to find out more about Jenni Radosevich and her brand. For trending DIY tutorials, inspiration, outfits and more, visit I SPY DIY.  

ABOUT JENNI RADOSEVICH

Growing up in Wisconsin, Jenni Radosevich was always creating her own style. If she saw something in a magazine that she couldn't find in her local department store, she would make it herself. After moving to New York City, Jenni started a career at InStyle magazine, working as a graphic designer and DIY columnist, which evolved into a website: ISpyDIY.com and book, I Spy DIY Style.  Jenni has appeared on The Martha Stewart Show, Rachael Ray Show, Good Morning America, New York One, CNN.com, The Today Show, and the Wall Street Journal. I Spy DIY has moved into a warehouse studio space, where Jenni and her team teaches classes, hosts DIY events, and continues to create crafty content for the website!  

ABOUT DARICE

Darice Inc. is a premier wholesale distributor in the craft industry, serving many channels including craft, mass market, party, toy, drug and grocery stores.

The company's key product lines include craft basics, jewelry making, scrapbooking, bridal, floral design, fine art supplies, kid's crafts; as well as, licensed products from names such as David Tutera.

Darice is an action-oriented company, committed to continual improvements and advancements in the craft industry. As a leader in its field, Darice is dedicated to maintaining, expanding, and strengthening relationships with its customers. Their simple mission statement says it best, "Exceed Customer Expectations," a practice followed daily at the company's Strongsville, Ohio based headquarters facility and distribution center.

Media Contact:
Angela Verlei
[email protected]
440-878-3531

SOURCE Darice, Inc.

Related Links

http://www.darice.com