Hyundai Motor America Reports August Sales

-- Accent, Elantra and Sonata continue their torrid pace

-- Santa Fe and Tucson CUVs up significantly

-- 35 percent of vehicles sold in August achieve 40 MPG

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Sep 01, 2011, 01:36 ET

COSTA MESA, Calif., Sept. 1, 2011 /PRNewswire/ -- Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.

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Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail. Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August. Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.

"Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence," said Dave Zuchowski, Hyundai Motor America's executive vice president of national sales. "We're still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high. This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit."

The all-new Accent, in its second full month on sale, saw sales soar 38 percent. In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased. Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August. And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.


CARLINE	AUG/2011	AUG/2010	CY/2011	CY/2010
ACCENT	5,289	3,844	36,245	34,882
SONATA	20,682	21,399	149,729	128,484
ELANTRA	15,054	15,181	122,092	90,960
SANTA FE	8,828	5,687	47,492	57,110
AZERA	89	341	5,437	2,140
TUCSON	4,156	3,343	27,997	26,730
VERACRUZ	857	919	5,461	5,096
GENESIS	3,253	2,889	21,939	18,089
EQUUS	297	0	2,880	0
TOTAL	58,505	53,603	440,863	363,491


Sales-Weighted Fuel Economy (mpg)	August	2011 CYTD
Car	37.2	36.6
Truck	28.6	28.7
Hyundai Brand	36.2	35.8


	August	2011 CYTD
40-MPG Sales	20,600	138,568
Mix of Total Sales	35%	31%

Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.

"It's no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels," said John Krafcik, Hyundai Motor America's president and CEO. "With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we'll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers."

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media website: www.hyundainews.com

SOURCE Hyundai Motor America