Hyundai Experience Created By Jack Morton Wins Top Industry Award

Awarded Ex Award for best consumer experience

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May 07, 2010, 06:00 ET

BOSTON, May 7 /PRNewswire/ -- A national experiential campaign created for Hyundai Motor America by global brand experience agency Jack Morton Worldwide has won an Ex Award for "Best Consumer/Multivenue."

The campaign brought a hands-on driving experience to markets around the US for Hyundai's Genesis Coupe, which launched in 2009. It generated over 7,000 test drives and an estimated 200,000 positive word of mouth conversations, as well as millions of earned media impressions in local markets.

Jack Morton has created multiple experience-based campaigns for Hyundai Motor America through its Los Angeles office, including the 2008 launch of the Genesis Sedan, the brand's first luxury model, later named North American Car of the Year.

Chairman & CEO Josh McCall said: "We're always happy to put another award on the shelf, but what we're most proud of is the reason we won it: generating great results for clients like Hyundai."

Presented by Event Marketer magazine, the Ex Awards is the only awards competition for excellence in event and experiential marketing. The competition is judged entirely by brand marketers.

Jack Morton Worldwide is a global brand experience agency. We create experiences that strengthen relationships between brands and the people who matter most to them—thereby helping our clients become talked-about experience brands. Rated among the top marketing service agencies worldwide, we integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Jack Morton has a staff of 500 employees in the US, Europe and Asia-Pacific that drive our idea-led agency culture and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com or follow us on Twitter @jackmorton.

SOURCE Jack Morton Worldwide