Hydro Flask Launches My Hydro™ Customization Program

First-of-its-kind bottle program designed to inspire customers and highlight individuality

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Oct 04, 2016, 10:00 ET

BEND, Ore., Oct. 4, 2016 /PRNewswire/ -- Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of My Hydro™, a first-of-its-kind bottle customization program. Beginning Monday, October 3^rd, consumers can visit https://myhydro.hydroflask.com/ to create a customized Hydro Flask that is uniquely their own. With color combos ranging from quiet and calm to bold and bright, My Hydro is a refreshing new way to show your true colors.

The My Hydro collection includes seven Wide Mouth bottle sizes ranging from 12 oz up to 64 oz. Consumers will have the ability to select from more than 183,000 unique color combinations by choosing one of 14 colors for the strap, cap, bottle and My Hydro exclusive silicone boot. MSRP ranges from $34 - $78.

"We're excited to launch this first-of-its-kind bottle customization program," said Hydro Flask Vice President of Product David Visnack. "Consumers can now build their own unique Hydro Flask through color combinations that resonate with them individually, creating a bottle that expresses their style and inspires them in their daily activities."

My Hydro bottles are compatible with the brand's Flex Cap, which offers ultimate portability and insulation, as well as the Hydro Flip™ lid for easy sipping with both hot and cold drinks. All My Hydro products feature TempShield™ double wall insulation and 18/8 pro-grade stainless steel construction to ensure cold drinks stay icy cold and hot drinks remain piping hot.

Since the company's beginning in 2009, Hydro Flask has maintained its dedication to insulated products and continued innovation. By providing uniquely refreshing experiences for consumers, Hydro Flask has grown into the number one over-all American hydration brand.

About Hydro Flask
Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment™ each and every time through the unique combination of temperature, taste and transport. Every bottle features the company's TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Learn more about Hydro Flask and their mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, OXO Tot®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

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SOURCE Hydro Flask