hybris Announces Integration with SAP at Sapphire NOW 2013

ORLANDO, Fla., May 14, 2013 /PRNewswire/ -- hybris, the world's fastest-growing commerce platform provider ranked "leader" by both principal analyst firms, today announced that the hybris Commerce Suite can now be fully integrated with SAP and is available on the hybris Extend marketplace (http://www.hybris.com/en/partners/hybris-extend). The integration offers hybris customers and partners a way to facilitate fast and easy integration with SAP Enterprise Resource Planning (ERP). hybris will officially announce the integration at SAP's Sapphire NOW event in Orlando (hybris booth number: 1633).

Based on hybris' OmniCommerce strategy, this integration enables retailers and enterprises to provide a single, cohesive customer experience from any sales channel and touchpoint in the purchasing process through hybris' open architecture. This avoids the "rip and replace" approaches used by many vendors. Instead, companies can leverage the potential of their total system landscape in new ways to provide an enhanced customer experience.

"One of the major challenges manufacturers and distributors face when executing an e-commerce strategy is how to easily and cost-effectively integrate their commerce system with their ERP system," explained Patrick Finn, Vice President of Channels, Americas at hybris. "With more than 100 customers globally already incorporating hybris' state-of-the art commerce platform with SAP, there is a proven model for this integration. However, the new framework is a great asset to our customers and channel partners as the integration process will now be faster, easier and cheaper. In addition, organizations can avoid expensive consulting, process and systems integration management time, and experience a more streamlined and effective process."

Other benefits for both hybris customers and partners include:

• Reducing SAP integration development, saving time and money on hybris implementations
• Providing synchronization of catalog and transactional data between SAP ERP and hybris Commerce Suite
• Speeding up page load times through distributed data caching
• Calculating freight and tax based from SAP data, not costly 3rd party services
• Supporting real-time SAP inventory checks for low-inventory items
• Allowing for credit card token sharing between hybris and SAP, enabling payment captures in ERP

One of the joint hybris SAP customers is Phonak AG, Switzerland www.phonak.com, a global leader in the development of hearing solutions.

"We are pleased that hybris is building out its ISV partner integrations in its Extend marketplace," commented Ole Vogt, Senior Product Manager Interactive Marketing at Phonak. "A formalized integration framework with SAP is a great step forward and very important to us and other hybris customers. We believe this will help reduce overall implementation risk and significantly accelerate implementation time."

Other hybris customers using SAP include Nespresso, W.W. Grainger, Inc. and Levi's.

Further information about the hybris integration with SAP can be found at:

http://www.hybris.com/en/partners/hybris-extend

About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit www.hybris.com

Media Contacts
Meghan Reilly
Walker Sands Communications
312.445.9926
[email protected]

Kaylee Laudon
hybris
952.200.4806
[email protected]

SOURCE hybris

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