Hy-Vee Supermarkets To Feature Wild-Caught Gulf Coast Shrimp

TAMPA, Fla., March 12, 2015 /PRNewswire/ -- Hy-Vee, Inc. supermarkets will bring fresh southern flavor to select Midwestern stores by offering a variety of flavorful Gulf Coast shrimp through a partnership with the Gulf Seafood Marketing Coalition (www.eatgulfseafood.com) from March 11-17. Shoppers will be able to purchase flavorful Gulf Coast shrimp packs at 12 participating Quad Cities and Clinton stores to kick-start the much-anticipated grilling season.

Flavorful, wild-caught Gulf Coast shrimp features will include Natural Wild Gulf EZ Peel Shrimp, Wild U.S.A. Gulf EZ Peel Shrimp, Wild U.S.A. Gulf Shrimp, Paul Piazza Wild Gulf Shrimp Peeled and Deveined Wild Gulf Shrimp and Paul Piazza Wild Gulf Shrimp. Customers will find products identified with freeze case signs.

Participating Hy-Vee locations include:

Revered as the world's most valuable seafood and America's favorite species, Gulf Coast shrimp offer a fresh flavor that pack a variety of health benefits. The nutrient-rich Gulf Coast waters provide an ideal environment for seafood to thrive, and Gulf Coast shrimp are among the healthiest as a great source of protein and vitamins D, B12, selenium, iron and zinc.

"We are excited to partner with Hy-Vee again. We partnered with the iconic supermarket three years ago and it was the first time its shoppers were able to enjoy wild-caught Gulf Coast shrimp," said Joanne Zartisky, Marketing Director, Gulf Seafood Marketing Coalition. "After promoting Gulf seafood in more than 15 retail partners across the country, we are happy to return to Hy-Vee with delicious Gulf Coast shrimp, recipe demonstrations and samples for its customers."

For delicious and easy-to-prepare Gulf seafood recipes, visit www.hy-vee.com or www.EatGulfSeafood.com and follow the Coalition on Facebook at Gulf Coast Seafood and Twitter at @eatgulfseafood.

About Gulf Seafood Marketing Coalition
The Coalition provides a framework for the seafood community to coordinate marketing efforts among the Gulf States with emphasis on working with tourism boards, restaurants, retailers and chefs. The Gulf & South Atlantic Fisheries Foundation, Inc. is coordinating the Gulf Seafood Marketing Coalition through funding provided by the Gulf States Marine Fisheries Commission's (NOAA Award #NA10NMF4770481). For more information, please visit www.eatgulfseafood.com and follow the Coalition on Facebook at Gulf Coast Seafood and Twitter at @eatgulfseafood.

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 235 retail stores across eight Midwestern states with sales of more than $8.7 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

For more information:
Joanne Zaritsky or Judy Jamison
Gulf & South Atlantic Fisheries Foundation, Inc.
[email protected]
[email protected]
850-224-1129
813-286-8390

SOURCE Hy-Vee, Inc.

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