Husqvarna to Discontinue Dixon® Brand in North America

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Aug 15, 2014, 05:00 ET

CHARLOTTE, N.C., Aug. 15, 2014 /PRNewswire/ -- Husqvarna Professional Products Inc., a division of Husqvarna Group (sto: HUSQB), announced today that it will discontinue the distribution of products under the Dixon® brand name by the end of 2014 in North America. International markets are unaffected at this time. Husqvarna Group will continue to process Dixon warranty claims and provide service parts under the Dixon brand for an extended period of time.

While Dixon's line of zero-turn mowers, walk-behind mowers and tractors will be discontinued, the Husqvarna Group will continue to manufacture and market similar products under the current family of Husqvarna Group brands. The Company does not expect that the move will require any job cuts, and it is not expected to have any noteworthy impact on Husqvarna Group's financial position.

"The decision to phase out the Dixon brand is part of the Husqvarna Group's strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to the consumer," said Jeff Dewosky, Vice President – Dealer Sales, Husqvarna.

Dixon products have been sold through the distributor and dealer division, and all impacted partners have been notified of the change.

About Husqvarna Group
Husqvarna Group is the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. Founded in 1689 and celebrating 325 years of engineering innovation, the Group's products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries. Net sales in 2013 amounted to SEK 30 billion, and the Group had 14,000 employees on average in more than 40 countries.

Media Contact
Lauren Fincher, Ketchum, 404.879.9294
[email protected]

SOURCE Husqvarna