Husqvarna Sells BlueBird International to TEC International

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Dec 10, 2014, 08:00 ET

CHARLOTTE, N.C., Dec. 10, 2014 /PRNewswire/ -- Husqvarna Professional Products Inc., part of Husqvarna Group (sto: HUSQB), and TEC International, LLP jointly announced the sale of Bluebird International to TEC International. The transaction transferred the BlueBird brand, sales and manufacturing to TEC.

Under the terms of the agreement, which closed on December 5, 2014, TEC International will continue to produce Husqvarna branded specialty turf equipment.

TEC International Logo

"The decision to sell Bluebird International is part of the Husqvarna Group's strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to our end customers (consumers and professionals) and our core brands," said Jeff Dewosky, Vice President-General Manager, NA, Husqvarna.

"The acquisition of BlueBird International complements our existing product lineup with an established line of turf equipment. We look forward to further developing this well established brand and giving our customers a wider range of product offerings," said Nick Salvatore, Executive Vice President/COO, TEC International.

BlueBird products will continue to be sold through distributors, dealers and rental organizations, and all impacted partners have been notified of the change.

About Husqvarna
Husqvarna Group is the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. Founded in 1689 and celebrating 325 years of engineering innovation, the Group's products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries. Net sales in 2013 amounted to SEK 30 billion, and the Group had 14,000 employees on average in more than 40 countries.

About TEC International
TEC International is a world class developer and manufacturer of products for Outdoor Power Equipment and Power Generation industries with core competencies in research and development, new product engineering and design, global parts sourcing and lean cellular manufacturing. From its Auburn Hills, MI Headquarters, TEC provides cutting edge, innovative products for both domestic and international customers.

Media Contact
Tony Carmen, TEC International 248.724.1802
[email protected]

Lauren Fincher, Ketchum, 404.879.9294
[email protected]

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SOURCE Husqvarna