Hunting apparel market size to grow by USD 237.51 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Feb. 10, 2023 /PRNewswire/ -- The hunting apparel market size is estimated to increase by USD 237.51 million between 2022 and 2027. The market's growth momentum will accelerate at a CAGR of 3.32 %. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. The report includes historic market data from 2017 to 2021. In 2017, the hunting apparel market was valued at USD 1392.24 million. Discover more insights on the market before buying the full report - Request a sample report

Hunting apparel market – Vendor analysis

Vendor offerings -

• Ariat International Inc. - The company offer hunting apparel such as Hot Leaf Hunting Jacket.
• BPS Direct LLC - The company offer hunting apparel such as Cabela Northern Flight Hunting Bibs for Men, Sitka Waterfowl Marsh Series Delta Wading Jacket for Men, SHE Outdoor Waterfowl Jacket for Ladies.
• Clarkfield Outdoors - The company offer hunting apparel such as Gun Sleeve, Padded Gun Case, Shell Holder..
• For Details on vendor and its offerings – Buy the report!

Vendor landscape –

The global hunting apparel market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer hunting apparel in the market are American Stitchco Inc., Ariat International Inc., BPS Direct LLC, Clarkfield Outdoors, Compass Diversified, DICKS Sporting Goods Inc., Drake Waterfowl Systems, Exxel Outdoors LLC, Fabbrica dArmi Pietro Beretta S.p.A., Gamehide, Haas Outdoors Inc., Kryptek, KUIU Ultralight Hunting, NTA Enterprise Inc., Prois Hunting, Scentlok Technologies, ScoNZ Imports Ltd., TOPGUN LTD., Under Armour Inc., VF Corp., W. L. Gore and Associates Inc. and others.

The global hunting apparel market is at its growing stage. The market is moderately competitive as this market consists of many local and international players. The availability of versatile products and multiple growth opportunities in this market, through product launches, is expected to increase the competitiveness among the key players. Key vendors in the market are currently growing their customer base and are increasing their R&D investments to develop cost-effective apparel for hunting. DICKS Sporting Goods Inc. is one of the key players in the market and is supporting the growth of the market through innovative product development.

Hunting apparel market - Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Hunting apparel market - Segmentation assessment

Segment overview
Technavio has segmented the market based on distribution channel (online and offline) and type (top wear, bottom wear, footwear, and others accessories).

• The online segment will account for a significant share of the market's growth during the forecast period. The global hunting apparel market by online distribution channel is driven by the rising penetration of the Internet and smartphones and changing buying behavior of customers. Online shopping portals offer a wide range of brands and products, besides the convenience of shopping on the go, which is one of the primary reasons for this segment's popularity. Such factors will increase the market growth during the forecast period.

Geography overview
By geography, the global hunting apparel market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global hunting apparel market.

• North America is estimated to account for 43% of the growth of the global market during the forecast period. The market in the region is driven by impressive marketing communications and marketing strategies, which play a vital role in communicating value propositions and setting up a trend in the market. Social media has become a dynamic tool for promoting premium hunting apparel. Digital magazines, blogs, and pictorial communication are the most used marketing strategies by vendors to engage the target audience. Hunting apparel vendors are actively leveraging social media platforms such as Instagram, Pinterest, Facebook, Twitter, Tumblr, and Snapchat to promote the novel trend of hunting apparel. As a result, the market will witness an accelerating year-over-year growth momentum by the end of the forecast period.

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Hunting apparel market – Market dynamics

Leading drivers - One of the key factors driving growth in the hunting apparel market is product innovation and product line extension leading to product premiumization. With the use of new technologies and product innovation in this space, manufacturers have come up with innovative fabrics and hunting apparel in terms of design, quality, features, and others. Moreover, the increase in purchasing power and the rise in preference for innovative, comfortable, quiet, and lightweight hunting apparel result in an increased demand for premium hunting apparel.

Key trends - Growing demand for a hunting license is another factor supporting the hunting apparel market growth in the forecast period. The popularity of hunting activities has increased globally. According to The Council to Advance Hunting and Shooting Sports 2020, the hunting license sale increased significantly in 2022 compared to 2019. North America recorded the highest increase in international tourism, which has a direct impact on the sales of hunting apparel and accessories. The globally increasing tourism industry has also been helping the growth of the market primarily through adventure travel and tourism as governments lifted the restrictions on the travel ban and eased lockdown norms. This, in turn, is increasing the demand for hunting apparel globally.

Major challenges – The fluctuating raw material prices is the major challenge impeding market growth. The manufacturing of hunting apparel includes the procurement and use of several raw materials according to the type of apparel. Heat-resistant and strong synthetic aramid fibers are known for their high tensile strength and low weight. Aramid fibers are used in hunting, trekking, wildlife exploration, mountaineering and climbing, and hiking apparel. Hunting apparel made of aramid fiber is used across the world for its proven strength, durability, breathability, and comfort. However, these are comparatively more expensive than fleece and polyester fabrics used for manufacturing hunting apparel. Therefore, increased production cost lowers the profit margins of vendors and proves to be a challenge for market growth. 

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this hunting apparel market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hunting apparel market between 2023 and 2027
• Precise estimation of the hunting apparel market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the hunting apparel industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hunting apparel market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hunting apparel market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global hunting apparel market 2017 - 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Online - Market size and forecast 2022-2027
• Exhibit 34: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.4 Offline - Market size and forecast 2022-2027
• Exhibit 38: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 43: Chart on Type - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 45: Chart on Comparison by Type
• Exhibit 46: Data Table on Comparison by Type

• 7.3 Top wear - Market size and forecast 2022-2027
• Exhibit 47: Chart on Top wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Top wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Top wear - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Top wear - Year-over-year growth 2022-2027 (%)

• 7.4 Bottom wear - Market size and forecast 2022-2027
• Exhibit 51: Chart on Bottom wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Bottom wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Bottom wear - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Bottom wear - Year-over-year growth 2022-2027 (%)

• 7.5 Footwear - Market size and forecast 2022-2027
• Exhibit 55: Chart on Footwear - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Footwear - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Footwear - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Footwear - Year-over-year growth 2022-2027 (%)

• 7.6 Others accessories - Market size and forecast 2022-2027
• Exhibit 59: Chart on Others accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Others accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Others accessories - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Others accessories - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type 
• Exhibit 63: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 Ariat International Inc. 
• Exhibit 116: Ariat International Inc. - Overview
• Exhibit 117: Ariat International Inc. - Product / Service
• Exhibit 118: Ariat International Inc. - Key offerings

• 12.4 BPS Direct LLC 
• Exhibit 119: BPS Direct LLC - Overview
• Exhibit 120: BPS Direct LLC - Product / Service
• Exhibit 121: BPS Direct LLC - Key offerings

• 12.5 Clarkfield Outdoors 
• Exhibit 122: Clarkfield Outdoors - Overview
• Exhibit 123: Clarkfield Outdoors - Product / Service
• Exhibit 124: Clarkfield Outdoors - Key offerings

• 12.6 Compass Diversified 
• Exhibit 125: Compass Diversified - Overview
• Exhibit 126: Compass Diversified - Business segments
• Exhibit 127: Compass Diversified - Key offerings
• Exhibit 128: Compass Diversified - Segment focus

• 12.7 DICKS Sporting Goods Inc. 
• Exhibit 129: DICKS Sporting Goods Inc. - Overview
• Exhibit 130: DICKS Sporting Goods Inc. - Product / Service
• Exhibit 131: DICKS Sporting Goods Inc. - Key offerings

• 12.8 Drake Waterfowl Systems 
• Exhibit 132: Drake Waterfowl Systems - Overview
• Exhibit 133: Drake Waterfowl Systems - Product / Service
• Exhibit 134: Drake Waterfowl Systems - Key offerings

• 12.9 Exxel Outdoors LLC 
• Exhibit 135: Exxel Outdoors LLC - Overview
• Exhibit 136: Exxel Outdoors LLC - Product / Service
• Exhibit 137: Exxel Outdoors LLC - Key offerings

• 12.10 Fabbrica dArmi Pietro Beretta S.p.A. 
• Exhibit 138: Fabbrica dArmi Pietro Beretta S.p.A. - Overview
• Exhibit 139: Fabbrica dArmi Pietro Beretta S.p.A. - Product / Service
• Exhibit 140: Fabbrica dArmi Pietro Beretta S.p.A. - Key offerings

• 12.11 Kryptek 
• Exhibit 141: Kryptek - Overview
• Exhibit 142: Kryptek - Product / Service
• Exhibit 143: Kryptek - Key offerings

• 12.12 KUIU Ultralight Hunting 
• Exhibit 144: KUIU Ultralight Hunting - Overview
• Exhibit 145: KUIU Ultralight Hunting - Product / Service
• Exhibit 146: KUIU Ultralight Hunting - Key offerings

• 12.13 NTA Enterprise Inc. 
• Exhibit 147: NTA Enterprise Inc. - Overview
• Exhibit 148: NTA Enterprise Inc. - Product / Service
• Exhibit 149: NTA Enterprise Inc. - Key offerings

• 12.14 ScoNZ Imports Ltd. 
• Exhibit 150: ScoNZ Imports Ltd. - Overview
• Exhibit 151: ScoNZ Imports Ltd. - Product / Service
• Exhibit 152: ScoNZ Imports Ltd. - Key offerings

• 12.15 Under Armour Inc. 
• Exhibit 153: Under Armour Inc. - Overview
• Exhibit 154: Under Armour Inc. - Business segments
• Exhibit 155: Under Armour Inc. - Key offerings
• Exhibit 156: Under Armour Inc. - Segment focus

• 12.16 VF Corp. 
• Exhibit 157: VF Corp. - Overview
• Exhibit 158: VF Corp. - Business segments
• Exhibit 159: VF Corp. - Key news
• Exhibit 160: VF Corp. - Key offerings
• Exhibit 161: VF Corp. - Segment focus

• 12.17 W. L. Gore and Associates Inc. 
• Exhibit 162: W. L. Gore and Associates Inc. - Overview
• Exhibit 163: W. L. Gore and Associates Inc. - Product / Service
• Exhibit 164: W. L. Gore and Associates Inc. - Key news
• Exhibit 165: W. L. Gore and Associates Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations 
• Exhibit 172: List of abbreviations

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