Hudson's Bay Company Foundation Donates $50,000 to the Red Cross in Support of Nepal Region Earthquake Fund

TORONTO, April 30, 2015 /CNW/ - Hudson's Bay Company (HBC) announced today a donation of $50,000 from the HBC Foundation to the Canadian Red Cross to support relief efforts in the aftermath of the devastating Nepal area earthquake. The donation kicks off a matching campaign in Canada, launched together by the HBC Foundation and the Canadian Red Cross, to encourage urgently needed donations from the Canadian public. The HBC Foundation will match donations made by the public, up to $50,000.  Hudson's Bay and Home Outfitters customers may also lend their support by donating their HBC Rewards Points online through www.hbcrewards.com by clicking on the "Donate to Charity/Community" link. HBC will convert all collected points to cash and donate to the Canadian Red Cross Nepal Region Earthquake Fund.

In the US, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH is making it easy for customers and associates to support the American Red Cross with direct donations, by clicking on the Red Cross logo on the homepages of www.lordandtaylor.com, www.saksfifthavenue.com and www.saksoff5th.com.

Red Cross volunteers and staff began providing assistance immediately following the earthquake and are working around the clock to assist in search and rescue operations and administer first-aid to the injured. This donation will help the Red Cross provide critical support to people and families in desperate need of assistance.

"The Canadian Red Cross is extremely grateful for this generous donation from HBC," said Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. "Their support will help the Red Cross support affected communities as they work to rebuild their lives."

"Our thoughts are with the people of Nepal and all those affected by this natural disaster," said Jerry Storch, Chief Executive Officer, Hudson's Bay Company. "HBC maintains a commitment to supporting humanitarian crises around the world, and we remain an ongoing supporter of the Red Cross, who provide urgent aid and assistance to support the people impacted by these tragic events."

Donations can be made directly to the Red Cross by visiting them online at www.redcross.ca/, calling 1-800-418-1111, or in person at any Canadian Red Cross location.

About Hudson's Bay Company

Hudson's Bay Company, founded in 1670, is North America's oldest company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson's Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson's Bay is Canada's most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world's pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 80 U.S. stores and saksoff5th.com. The Company also operates Home Outfitters, Canada's largest kitchen, bed and bath specialty superstore with 67 locations. Hudson's Bay Company trades on the

Toronto Stock Exchange under the symbol "HBC".

SOURCE Hudson's Bay

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