Hudson's Bay Company commits $50,000 for Alberta flood relief; Launches Donate your Rewards Points campaign

- HBC Extends its Long-Standing "Donate Your HBC Rewards Points" Program to Help Canadians in Need -

TORONTO, June 27, 2013 /CNW/ - Hudson's Bay Company announced today a "Donate your HBC Rewards Points" campaign in support of flood relief efforts in Alberta — a tragedy that has impacted thousands of people in multiple communities in southern Alberta, including Calgary.  From now until July 15, 2013, customers and Associates can support those affected by donating their HBC Rewards points in Hudson's Bay and Home Outfitters stores across Canada.  Customers can also make a donation online through www.hbcrewards.com by clicking on the "Donate to Charity/Community" link. In addition to funds raised through this program, Hudson's Bay Company will contribute directly to the cause for a total donation of $50,000.

"We are committed to supporting the communities in which we operate," says Richard Baker, Governor & CEO, Hudson's Bay Company.  "The HBC Foundation's 'Donate Your Rewards Points' program is an easy way for customers and Associates to contribute to the Canadian Red Cross' relief efforts for the Alberta floods."

"The Canadian Red Cross greatly appreciates Hudson's Bay Company's support," said Conrad Sauvé, Secretary General and CEO of the Canadian Red Cross. "In emergencies and disaster situations, contributions from generous Canadians allow the Red Cross to assist people in need. Last year alone, we responded to 2,321 disasters across the country."

The HBC Foundation is dedicated to improving the lives of Canadians, focusing its donations on three key areas: healthy families, strong communities and inspiring Canadians.  In 2012, the HBC Foundation donated more than $4 million to charitable partner organizations across Canada.

About Hudson's Bay Company

Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as thebay.com. HBC also operates Home Outfitters, Canada's largest home specialty superstore with 69 locations across the country. In the United States, HBC operates Lord & Taylor, a department store with 48 full-line store locations throughout the northeastern United States and in two major cities in the Midwest, and lordandtaylor.com.

With approximately 29,000 Associates in Canada and the U.S., Hudson's Bay Company banners provide stylish, quality merchandise at great value, with a dedicated focus on service excellence. Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

SOURCE: Hudson's Bay Company