HUDSON Jeans Announces Launch of 'The Blues Traveler' Campaign in Partnership with Nordstrom and Vogue

Consumer Engagement Campaign Began October 2nd

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Oct 04, 2010, 06:03 ET

LOS ANGELES, Oct. 4 /PRNewswire/ -- HUDSON Jeans announces the launch of "The Blues Traveler," campaign in collaboration with Nordstrom and Vogue. The program began Saturday, October 2, 2010 and will extend through November 15, 2010. Shoppers, readers and brand loyalists will have the opportunity to win amazing prizes, courtesy of HUDSON Jeans, including a grand prize Mini Cooper with custom HUDSON branding; a second prize five-night trip to London; and third prize behind the scenes at a "Vogue Studio" advertising campaign shoot.

Support for the campaign includes two events at Nordstrom locations: Bellevue, WA, (October 2nd) and South Coast Plaza (November 6th) hosted by HUDSON Jeans and Vogue. To launch the campaign, HUDSON Creative Director Ben Taverniti and Megan Dostal, Vogue Styling expert, provided event attendees styling cues, shopping tips and Trend Sheets to guide guests through the collections, while they enjoyed music, mocktails and models showcasing the looks.

In addition, campaign details and registration information will be found on the Vogue website, as well as HUDSON, Nordstrom and Vogue social media channels.

Of the program, Vice President of Communications, Tony Chu says, "We are very excited to be working with both Nordstrom and Vogue – strong media and retail partners of HUDSON Jeans – and are especially thrilled to have the opportunity to offer our customers such amazing prizes. This event gives people a new and different way to experience HUDSON – to live the life they love in HUDSON"

Participants are invited to register at www.promotions.vogue.com/hudson between October 2, 2010 and November 15, 2010.

HUDSON, known for unparalleled fit and iconic Union Jack logo, is a leader in premium denim. Established in LA in 2002, HUDSON is rooted in the spirit of '60s London and delivers a product of uncompromising value, and integrity in the tradition of fine British craftsmanship. HUDSON is currently available in better department stores and specialty boutiques in over 25 countries. (www.HudsonJeans.com).

SOURCE HUDSON