Huddled Masses Integrates With AdFin, Leading Source for Real-time Programmatic Media Market Analytics

NEW YORK, July 1, 2014 /PRNewswire/ -- Huddled Masses; the world's leading programmatic boutique cross media trading firm is proud to announce its strategic partnership with AdFin.  This new "big data" driven partnership will allow for advanced campaign management for all of Huddled Masses' clients.  Huddled Masses (http://www.huddledmasses.com/) is always on the lookout for opportunities to enhance their products and services. Now, an API integration with AdFin (http://www.adfin.com) and MediaMath (http://www.mediamath.com) will enable the company to do even more on behalf of it's clients.

AdFin's analytics platform consists of an intuitive, elegant user interface that delivers fast reporting on all relevant programmatic log file level data. By providing a real-time "big picture" of consolidated data, AdFin will enable Huddled Masses to serve its clients even better, particularly in the areas of engagement and conversion.

"We are thrilled with the integration with Huddled Masses as a trailblazer in Trading Desk practices. The use of AdFin will propel the ability to report, analyze, and optimize programmatic buying and selling to increase return on their advertiser media spend," says Joy Cavanagh Ross, VP Sales Development.

Huddled Masses' API integration with AdFin also means a level of agility that's unrivaled: with current data and analytics immediately available, the company can enact discrete strategy modifications without waiting for the end of a spend cycle. Plus, AdFin can efficiently direct price discovery and pricing strategy, along with underlining hyperlocal opportunities via its map interface. As for benchmarking, the platform offers effortless side-by-side comparison of campaign data sets with Huddled Masses aggregated proprietary data.

The tangible benefits of AdFin stem largely from its neutral and agnostic approach to programmatic data management. Likewise, the company works across all media channels and with every participant in the digital media lifecycle, including advertisers and agencies, demand-side and supply-side platforms, ad trading desks, publishers and exchanges. For its part, Huddle Masses deploys campaigns through display, video, social media, television, mobile, among others, making the integration with AdFin an ideal match.

AdFin officially launched at Advertising Week 2013, the annual gathering of leaders in the marketing and communications fields. The company welcomes any opportunities to help advertisers and publishers save money and boost productivity through superior data capture and timely analysis. As a further incentive, AdFin makes every effort to ensure a smooth transition for new partners, providing onsite training and ongoing data services.

The current API integration is part of Huddled Masses' overall mission of leveraging the best possible tools and technologies for its clients' campaigns. As a data and analytics pioneer, AdFin more than fits that description.

About Huddled Masses

Huddled Masses offers organizations and their agencies access to best in class media buying technology, expertise and service. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate ROI, brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media, television and more with measurable results.

Contact:

Charles Cantu, CEO and Founder
Huddled Masses
411 Lafayette Street, 6^th Floor
New York, NY 10003
Email

About AdFin

AdFin is digital media's definitive source for real-time market and data analytics. Its platform aggregates data from the media marketplace in order to provide visibility into the programmatic media ecosystem. That transparency, enhanced by robust query functionality and rich visualizations, compares a particular business with the market as a whole, enabling buyers and sellers to make faster, better business decisions to save time and create revenue opportunities. Backed by institutional and notable angel investors, including former Thomson Reuters CEO Tom Glocer, Cantor Ventures, Jonathan Leitersdorf, David Mitchell, and others, and headquartered in New York, AdFin is using its cross-platform analytics platform to evangelize the programmatic media market. Learn more at http://adfin.com/.

Contact:

Joy Cavanagh Ross, VP Sales
16 E. 34^th Street Suite 1500
New York, NY 10016
Email
212.300.8405

SOURCE Huddled Masses

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