Huddle House Selects Buxton to Provide Analytics to Fuel Franchise Growth

Buxton's customer analytics will help Huddle House to identify growth opportunities

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Aug 09, 2016, 08:05 ET

FORT WORTH, Texas, Aug. 9, 2016 /PRNewswire/ -- Huddle House, the iconic 24-hour breakfast franchise, announced today that it has partnered with customer analytics firm Buxton. Buxton's advanced customer insights and site selection tools will support the restaurant's franchise growth initiatives.

"After a record year in 2015, Huddle House is on track to accelerate our growth in 2016," said Christina Chambers, vice president of franchise development at Huddle House. "Buxton's analytics will play an important role in helping us to identify the best franchise growth opportunities."

Photo of a Huddle House restaurant location. Huddle House has partnered with customer analytics firm Buxton to support franchise growth and site selection initiatives.

As a Buxton client, Huddle House will receive a customized real estate model delivered through the web-based Buxton Analytics Platform. Utilizing the platform, Huddle House will be able to forecast revenue for potential new locations, optimize franchise territories and create unlimited market expansion scenarios. Huddle House joins a growing list of organizations using the Buxton Analytics Platform as their tool of choice for franchise sales, real estate location and market planning decisions.

"Analytics play an important role in today's market planning process for franchise organizations," said Stephen Polanski, senior vice president of sales at Buxton. "We look forward supporting Huddle House's continued success."

About Huddle House
Huddle House, Inc., a full-service family restaurant franchise, is known for serving "Any Meal. Any Time." in communities around the country. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. The menu offers a mix of Southern inspired comfort food, including signature Big House® breakfasts, crispy hash browns, creamy grits, golden waffles and fluffy omelets, all made to order. Other favorites include Big Bold Burgers, Big House® sandwich platters, country fried steak with green beans and marinated grilled chicken with sweet potato fries. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain the same today. Huddle House now has more than 400 restaurants open or under development in 24 states across the Southeast, Northeast, and Midwest.

More information is available at huddlehouse.com.

About Buxton
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.