Huda Kattan Creates the #ElevatorMakeupChallenge and Is Giving $5,000 to the Winner

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     (Photo: https://mma.prnewswire.com/media/722776/Huda_Kattan.jpg )

The instructions are simple - simply complete a full face of makeup in the time it takes you to get from the bottom to the top floor in any elevator and upload your video to Instagram using hashtag #ElevatorMakeupChallenge between July 18th and 3^rd August (competition closes 23:59 (GMT).

To encourage people to take part in the challenge, Huda will be awarding the winner with $5,000 USD to put toward a makeup scholarship, beauty training course, or the charity of their choice.

On 4^th August, Huda will choose three finalists from all of the entries received. Between the 5^th and 6^th August, followers can log onto hudabeauty.com to vote for the winner, who will be announced on the website on the 7^th August.

Huda says, "This challenge is actually really hard - I got a lot of really weird looks when I was doing this! I went from the parking garage to the 27^th floor of our office building and managed to go FULL GLAM and even applied fake lashes! Many of our followers are aspiring makeup artists and beauty entrepreneurs, and supporting artists has always been my mission, so giving a $5,000 cash prize for training or charity just felt like the best way to celebrate this challenge, and give back to our community."

About Huda Kattan: 

Named one of the 25 Most Influential People on the Internet by TIME Magazine and Digital Innovator of the Year by Women's Wear Daily, Huda Kattan is Founder and CEO of Huda Beauty, one of the fastest growing beauty brands worldwide. She is an entrepreneur, internationally recognised beauty authority, Hollywood-trained makeup artist and content creator. Huda set up her beauty blog HudaBeauty.com and later launched a YouTube channel and an Instagram account by the same name. Today, her Instagram account has over 26 million followers while her YouTube channel has over 1.8 million subscribers. Huda founded her eponymous cosmetics brand Huda Beauty in 2013 which launched with false eyelashes before expanding to lipsticks, 3D Highlighter Palettes and textured eyeshadow palettes.