Huawei Partners with SRS Labs to Advance Mobile Phone Multimedia Experience

SANTA ANA, Calif., March 23 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has formed a strategic partnership with Huawei, a leading wireless telecom manufacturer, to advance the multimedia performance of the company's mobile phone product line through the implementation of SRS WOW HD, commencing with the Huawei C5900 CDMA EVDO model.

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SRS WOW HD optimizes heavily compressed multimedia files to provide immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.

"Huawei is known for developing powerful and innovative mobile devices, and we are truly excited to have the opportunity to work along side them in a concerted effort to make a great mobile product line even better," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Whether you're watching a movie or listening to music on your mobile phone, WOW HD elevates the entertainment experience to a truly unmatched level by restoring many of the audio cues that were lost during compression."

Audio performance has become a significant purchasing factor as consumers shop for more sophisticated phones. A recent MarketTools study conducted in November 2009 within the United States, indicated that sound quality is "important to very important" when purchasing a mobile phone. In addition, a mere 22 percent of respondents indicated that they were satisfied with their mobile phones audio capabilities at the time of the study. Both indicators above clearly illustrate the need for advanced multimedia solutions, such as SRS WOW HD.

The Huawei C5900 featuring SRS WOW HD is available now throughout China

Additionally, to celebrate the company's success within the mobile space SRS Labs is running a sweepstakes that will take place March 22 – April 16, 2010. To enter for your chance to win, please visit http://www.srslabs.com/premiumsound.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs, Inc.

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