HTG Peer Groups and Varvid Sign Strategic Partnership to Promote Internet-Delivered Video
HARLAN, Iowa, Aug. 10 /PRNewswire/ -- HTG Peer Groups, a worldwide network of IT solution provider executives formed to collaborate and share business best practices, today announced it has entered into a strategic partnership with Varvid, Inc., a leader in Internet-delivered video for the information technology industry.
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With more than eight years of experience in live and on-demand Internet-delivered video, Varvid is uniquely equipped to aid VARs, MSPs and their vendor partners in developing online videos for use in marketing, social media, training and client relations. As a strategic partner, Varvid will serve as a resource for HTG members that want to produce and use video content, and will develop HTG-exclusive offerings for channel companies.
"Varvid has been an innovator in how VARs, MSPs and vendors create and use content on the web and a principal force in social media for IT-related businesses," said Arlin Sorensen, HTG founder and CEO. "Through this partnership, HTG Peer Group members will have an opportunity to learn about Internet video from the undisputed industry leader."
Aaron Booker, founder of Varvid, Inc., is a long-time member of the IT community and a former VAR who has participated in HTG Peer Groups for the past four years. In addition to providing paid video services to the IT Channel, Booker recently launched Varvid.tv, a new and free video 'TV Channel' covering industry events and featuring IT channel content. Varvid.tv not only features professional content but is also looking for fresh voices from the channel partner community at large. All contributions from the IT channel will be professionally edited, hosted and optimized at no charge.
"The HTG Peer Group experience was an enormous benefit to my professional development, and I've wanted nothing more than to be able to give back by helping member companies cost-effectively maximize their use of video on websites, blogs, and social media outlets," said Booker. "I hope this partnership will add a great deal of value to HTG members and, ultimately, enhance their ability to promote their own services."
About Varvid, Inc.
Varvid, Inc. is an Internet-delivered video marketing company focused on providing case studies, business testimonials, live webcasting, and event coverage. Varvid has provided Internet-delivered video coverage for events worldwide, such as Microsoft's Worldwide Partner Conference, MSPU Boot Camps, SMB Nation and the ConnectWise Partner Summit. Recent customers of Varvid, Inc. include AgniTEK, Quosal, and ConnectWise. Varvid, Inc. is based in Bellingham, WA. More information about Varvid, Inc. can be found at http://www.varvid.com or by calling 360-738-7168.
About HTG Peer Groups (HTG)
Established in 2000 by Arlin Sorensen as a business and personal development community, today HTG Peer Groups is an international organization of leading IT solution providers. HTG has more than 250 member companies throughout North America, the United Kingdom, and Australia/New Zealand. Each peer group consists of 10-12 IT company executives who work together and share resources and information to formulate and meet business goals such as strategic planning, process improvement and tools, and life-work excellence. HTG offers CEO Forums, vendor peer groups and other educational events, quarterly meetings, and an annual summit that attracts hundreds of attendees, vendor exhibitors and strategic partners. Visit www.htgpeergroups.com or call 712-744-3619 for more information.
SOURCE HTG Peer Groups
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