HSN Secures Two Significant Patents That Reaffirm The Company's Leadership Position in Transactional Innovation

Patents Protect HSN's Proprietary HSN Shop by Remote® Interactive TV Service as well as Improved E-Commerce Shopping Options For Customers

News provided by

HSN

Jul 28, 2010, 09:00 ET

ST. PETERSBURG, Fla., July 28 /PRNewswire-FirstCall/ -- HSN, a leading interactive multichannel retailer, announced today that it had secured U.S. Patent No. 7,752,083, which includes its innovative and proprietary HSN Shop by Remote® interactive television service. HSN Shop by Remote, currently available in more than 30 million homes, is the only service of its kind in the U.S. that gives consumers the ability to purchase products with just a few clicks of their remote control.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b )

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )

"This patent reinforces our position as a revolutionary force in television and retail as we continue to bring exciting innovations to our customers that enable them to shop whenever and however they choose," said John McDevitt, VP of Advanced Services for HSN.

The HSN patent entitled "System for Improved Interactive Television Processing" covers many of the proprietary aspects of the HSN Shop By Remote platform and provides for a transactional environment between a server and one or more display devices. Utilizing the unique identity of a given customer operating a display device, the HSN Shop by Remote system generates and transmits customized transaction data, creating an individualized transactional experience.

In addition, HSN secured U.S. Patent No. 7,756,758 entitled "Method and System for Improved E-Commerce Shopping." The patent includes many of the proprietary features of the HSN.com platform that allows consumers to view multiple video product presentations. The system, which provides both a live video feed as well as pre-recorded video segments that may be related to one or more product presentations, offers consumers a superior format to watch videos as well as the ability to shop for various goods and services.

"Consumer appetite for online video viewing and shopping options is rapidly expanding, creating tremendous opportunities for e-commerce providers to monetize these channels," continued Mr. McDevitt. "Our second patent helps protect our video and e-commerce technology and reaffirms our leadership position in transactional innovation."

As part of its strategy to provide customers with access to great shopping experiences across multiple platforms, HSN has deployed the HSN Shop by Remote interactive television service and is also today the only retailer streaming live HD video on three screens: TV, online and mobile. With a focus on capturing additional growth opportunities in mobile, HSN has over the last year launched an i-phone app, an android app and, most recently, a WAP site. And, beginning on August 1, HSN will launch HSN2 and effectively become the only multichannel retailer with a second TV shopping channel. HSN2 will provide customers with more viewing and shopping options as it offers 24 hours of encore airings of HSN's favorite brands, products and personalities.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. It incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is currently the only retailer offering live streaming HD video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; http://www.hsn.com, which is a top ten trafficked e-commerce site featuring more than 15,000 product videos; and mobile via its mobile-optimized site and iPhone and Android shopping applications. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN