Hpnotiq Unites Hip-Hop Artist Cam'ron, Artist Naturel, Artist/Rapper Yung Jake And DJ Va$htie For #SINCE2001

New Campaign Taps Early 2000s Nostalgia And Pays Homage to Liqueur Brand's Boundary-Pushing Legacy

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Sep 01, 2015, 10:31 ET

NEW YORK, Sept. 1, 2015 /PRNewswire/ -- Today, Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, solidifies its position at the forefront of culture with a new 360-degree campaign entitled #SINCE2001. Originally launched in 2001, Hpnotiq was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. This fall, Hpnotiq is enlisting hip-hop artist Cam'ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola – otherwise known as the Hpnotiq "Class of 2001" - to tap into consumers' nostalgia for the 1990s and early 2000s via a full brand makeover.

A sample of the Hpnotiq brand's new advertising, created by artist and brand collaborator Naturel.

The Hpnotiq Pineapple Passion, as reimagined by artist and brand collaborator Naturel for the new #Since2001 campaign.

Portraits of Hpnotiq #Since2001 ambassadors Yung Jake, Cam'ron and Va$htie Kola, created by artist and brand collaborator Naturel.

"With a new visual identity and the roster of brand ambassadors we've curated, there's no doubt that Hpnotiq is poised to introduce new consumers to the original flavor and signature color that didn't just define culture, but created its very own," said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. "At the same time, those who remember Hpnotiq from the early 2000s will appreciate the tongue-in-cheek sentiment of the campaign.

To mark the first phase of the new 360-degree marketing campaign, created and led by New York-based consumer marketing agency Team Epiphany, artist Naturel redesigned the Hpnotiq brand's visual identity, incorporating his signature pop-art-influenced style. The Art Deco-inspired graphic cues have launched on the brand's social channels, as well as via out-of-home advertising. A behind-the-scenes video featuring Naturel speaking to his inspiration for the redesign is available on the Hpnotiq brand's YouTube channel.

For more information about Hpnotiq, follow Hpnotiq on Instagram, Twitter and Facebook.

About Hpnotiq
Bottled in France, Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry and a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.

About Heaven Hill Brands
Founded in 1934, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett's Vodkas and Gin; Deep Eddy Vodkas, Admiral Nelson's and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

About Naturel
Lawrence Atoigue, professionally known as Naturel, is an illustrative based artist who's quickly emerging in today's postmodern scene. His futuristic illustrations have successfully blended methods of Pop and Cubism with a Surrealist vision. Considered an influencer himself with tens of thousands of Instagram fans, his talents have attracted the eyes and support of celebrity clients such as Rihanna, LeBron James, Spike Lee, Swizz Beatz and countless others. Born and raised in Prince Georges County, Maryland, Naturel's work is deeply rooted within today's urban millennial community. Naturel's countless collaborative projects with brands like Crooks & Castles, Nike, Pepsi, Fiat and others, have all seamlessly brought together his foundation as a designer with his recently mastered fine artistry to make for exciting and successful campaigns and products. Limited edition prints can be found at www.allburgundy.com.

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SOURCE Heaven Hill Brands