Howard University 'NEXTGEN TV Broadcast Collaborative' Bringing ATSC 3.0 Service To Nation's Capital In Landmark Project Involving Broadcasters, Educators, Professional Equipment And Consumer Technology Companies

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Jun 16, 2021, 08:00 ET

WASHINGTON, June 16, 2021 /PRNewswire/ -- An expansive collaborative effort is now underway to launch NEXTGEN TV service in the nation's capital, with the academic resources and technical prowess of Howard University's WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks.

Following extensive engineering and operational planning and installation of a new transmitter and related equipment and upgrades to the station's physical plant, WHUT is expected to sign on with NEXTGEN TV signals from five different network sources later this summer.

"The Howard University NEXTGEN TV Broadcast Collaborative is beginning work to transition WHUT to an ATSC 3.0 facility. The Howard community is excited to lead this important initiative which will modernize the Washington, D.C. market infrastructure and capabilities to deliver high-quality broadcasts with the latest technologies available," said Howard University President Wayne A. I. Frederick, M.D., MBA. Howard University, founded in 1867, is one of the oldest and most prestigious of the historically black colleges and universities. The university currently owns and operates WHUT, the first and only public TV station owned and licensed to an historically black institution.

Howard University's WHUT will serve as the host station for NEXTGEN TV broadcasts for local stations WHUT (PBS), WJLA (ABC), WUSA (CBS), WTTG (FOX), and WRC (NBC).  WJLA will carry high-definition programming from both the ABC network and WHUT, along with several standard-definition commercial sub-channels and the WHUT PBS Kids service.

Complementing the new broadcast service, America's Public Television Stations (APTS) and the National Association of Broadcasters (NAB) are working together with Howard University and other collaborators to develop new NEXTGEN TV services through a learning lab.

The collaborative project is being managed by the Pearl TV broadcaster business group, which has led similar industry showcase efforts for the launch of NEXTGEN TV in Phoenix and Detroit. The Washington television market is the nation's ninth-largest and posed a unique opportunity for commercial and public broadcasting to band together in launching these state-of-the-art services.

"We believe the Howard University NEXTGEN TV Broadcast Collaborative will be a shining example of how collaboration and initiative can lead the broadcast industry into the future. WHUT will be an ideal living laboratory for new engineering work that will help bring about the full capabilities of the NEXTGEN TV broadcast standard. We're looking forward to working with Howard University's schools of communications and engineering to not only launch WHUT in NEXTGEN TV, but also to conduct research and educate future engineers and journalists who will learn how to take advantage of the many capabilities of NEXTGEN TV broadcasting," said Anne Schelle, Managing Director of Pearl TV.

Media Technology Innovation Learning Lab Formed

"We have enjoyed working with Howard University to offer a first-of-its-kind NEXTGEN TV seminar series to students and faculty during the spring semester and we are delighted that several students earned a certificate of foundational knowledge, and one has already earned an internship focused on NEXTGEN TV," said Sam Matheny, Chief Technology Officer and Executive VP of the National Association of Broadcasters. "This will kickstart our next phase, which is an interactive learning lab in partnership with broadcasters, professional equipment manufacturers, and consumer technology companies that are involved with this project. We intend to demonstrate the myriad capabilities of NEXTGEN TV throughout the Washington area and the nation while building the next generation of broadcast technologist with Howard University."

Supporting organizations for the Howard NEXTGEN TV Broadcast Collaborative are listed alphabetically, below:

APTS;
Dolby;
GatesAir;
Harmonic;
Heartland Video Systems;
Howard University and WHUT-TV;
IBM;
LG Electronics;
LTN Global Communications;
Pearl TV broadcaster business group and Phoenix Model Market Partners;
NAB;
Samsung;
Sony;
Synamedia;
Triveni Digital;
WHUT (PBS);
WJLA (Sinclair Broadcast Group);
WRC (NBCUniversal Local);
WTTG (Fox Television Stations);
WUSA (TEGNA).

Washington, D.C. will join a list of nearly 30 cities where NEXTGEN TV signals are now available, as consumer technology companies move to expand the availability of integrated NEXTGEN TV sets and related set-top receivers.

Over-the-air viewers will need to rescan their televisions to accommodate these changes upon service launch. Information on how to rescan can be found here.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About Howard University
Founded in 1867, Howard University is a private, research university that is comprised of 13 schools and colleges. Students pursue more than 140 programs of study leading to undergraduate, graduate and professional degrees. The University operates with a commitment to Excellence in Truth and Service and has produced one Schwarzman Scholar, three Marshall Scholars, four Rhodes Scholars, 12 Truman Scholars, 25 Pickering Fellows and more than 165 Fulbright recipients. Howard also produces more on-campus African-American Ph.D. recipients than any other university in the United States. For more information on Howard University, visit www.howard.edu.

About WHUT
WHUT-TV, Howard University Television was founded in 1980 in Washington, D.C. as WHMM. At its inception, the station became the first public station in the United States to be licensed and operated by a historically black college and university (HBCU) - Howard University. The station broadcasts reach over 2.5 million households in a 60-mile radius. The station endeavors to underscore Howard University's overall mission in its commitment to excellence in truth and service. More information about WHUT is available at whut.org or by following WHUT on Twitter, Facebook or through our apps for mobile and connected devices.

SOURCE Pearl TV