How to Sift Through Social Conversations to Build Brand Strategy

NEW YORK, Dec. 5, 2016 /PRNewswire/ -- As the stream of endless information continues to scroll across our screens, the chances of something catching our attention on social media today is increasingly becoming dependant upon our eyes not already being glazed over and our ears tuned out. Industry news, global concerns, weather warnings and adorable kitten videos are are flooding our already divided attention-spans. With click-through rates on online ads averaging around less than one percent¹, the massive amounts of data available make finding the best way to leverage social media seem daunting. So how can a communications professional make sense of it all, let alone pare it down to actionable information?

PR Newswire's guide, "Leveraging Social Media to Build Brand Strategy," provides top tactics for finding and utilizing the most relevant mentions to your organization including:

• A Step-by-Step Walkthrough on How to Create Alerts: Create a search for your company name and other simple keywords to update you any time it finds new mentions. Social media alerts can be set up similarly.
• A Crash Course in Trendspotting: Unexpected opportunities that might arise that you can quickly capitalize on to create more brand awareness.

Social media trends and alerts can offer valuable information to communications professionals looking to leverage real time data for designing campaigns and crafting pitches that are timely and resonate with target audience. But you must find smart tools to help you do that. Then, read the full guide to explore ways you can start using that information to inform your brand messaging, your content marketing strategy and to pitch your stories to the media.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.

Contact:
Stacey Miller
Director, Communications
(301) 683-6038
[email protected]

¹ http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ 

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