How to Increase Inbound Traffic Through Earned Media

NEW YORK, Sept. 1, 2016 /PRNewswire/ -- Branded content and blogs are a great starting point for driving consumers to your brand's website. However, at the end of the day, earned media brings a unique value to inbound marketing that branded content cannot. Earned media has a way of amplifying your brand's story and uplifting search rankings and brand visibility in ways that branded content cannot.

Evan Prokop, SEO expert and Digital Marketing Manager at TopRank Online Marketing, discusses the impact earned media has on inbound marketing in an interview with PR Newswire:

Get Credible: The Role of Earned Media in Inbound Strategy discusses:

• How earned media affects organic search results
• The main goal of earned media at each stage of the buying cycle
• Tips for brands to garner more earned media and increase inbound traffic

Access the full interview to learn how content written by third party sources helps establish your brand as credible, reliable and strengthens consumer trust. Find tips on how to approach your content strategy from a holistic perspective that is outlined and measurable from start to finish.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Contact:
Stacey Miller
(301) 683-6038
[email protected]

Photo - http://photos.prnewswire.com/prnh/20160901/403514
Logo - http://photos.prnewswire.com/prnh/20160621/381858LOGO

SOURCE PR Newswire Association LLC

Related Links

http://prnewswire.com