How to Churn and Not Burn: 5 Tips for Creating Fresh Blog Content

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NEW YORK, Sept. 25, 2014 /PRNewswire/ -- As the social media marketing environment continues to evolve, more and more small business owners are leveraging their business blog as the foundation of their online marketing strategy. Continuing to create relevant content that will resonate with customers is a key marketing tactic that can drive traffic back to their site and keep customers coming back for more.

According to Steve Lazuka, founder of Interact Media, continuing to come up with fresh content on a continual basis is one of the most demanding aspects of an inbound marketer. He suggests adding the following five types of blog content into the content rotation:

• Tutorials: Provide an opportunity to showcase products and services in a variety of ways.
• Lists: People like lists and they translate well into blog content.
• Transcripts: Repurpose event transcripts to remain useful.
• Opinion Post: Establish thought leadership.
• Roundups: Excellent way to draw in readers and provide a good source of information.

For further discussion on how these types of blog posts can keep visitors engaged, read the latest blog post "5 Types of Blog Content That Keep Your Marketing Fresh" on PR Newswire's Small Business Toolkit: http://bit.ly/1rlZRnQ

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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