How Tamper Evident Security Seal Companies Can Leverage Facebook Groups
PLAINVIEW, N.Y., Oct. 26, 2018 /PRNewswire/ -- Tamper evident security seal company, American Casting and Manufacturing, shares ways that security seal companies can use Facebook groups to improve engagement and drive leads.
Facebook is a useful tool for security seal companies to use to interact with customers and spread brand awareness. Facebook Groups provide an even better opportunity for this. Facebook has recently adjusted its algorithms to bring more attention to engaging conversations that happen in Groups and highlight them within the news feed. With that being said, here are ways tamper evident security seal companies can leverage Facebook groups:
- Engage with an interested audience. Members in groups are likely to enjoy your content because they voluntarily joined the group. Make sure the discussions and content are specific enough to cater to your niche crowd, yet are easily absorbed and enjoyed by all members. The nature of Facebook Groups lends itself to a high engagement rate, so make sure you are actively responding to conversation.
- Create and grow a community. Unlike a Facebook page, a Group brings together people with a similar interest, so they can feel free to share content or start a conversation. People feel more comfortable sharing within a group rather than a page, so this is a good focus for creating and growing a community.
- Promote your content. Since Groups have a higher engagement rate and are favored in Facebook's algorithm, sharing content through Groups can lead to a higher reach. Make sure that what you're sharing really adds value, rather than bombarding your Group with constant content, so that they stay engaged. You can stick to your own content, or invite influencers into your group to share their content and start conversations.
- Nurture leads. There are a few different ways to capture leads from Facebook Groups. You can offer gated content to incentivize people to enter their email addresses, and grow your email marketing list. You can also use your group as a benefit or perk for having a paid subscription or membership where you can give them exclusive content or resources.
If utilized and managed properly, Facebook Groups can be a very valuable part of any security seal company's social media marketing strategy.
About American Casting and Manufacturing: Tamper evident seal company, American Casting and Manufacturing, is a New York based, family-owned manufacturing company, that produces high-quality customizable security seals, including bolt seals, container seals, and trailer seals, across a wide range of industries. Through innovative production, customer service, and both employee loyalty and respect, the tamper evident seals manufacturer has been producing high-quality seals for over 100 years. The company conforms to the highest standards, meeting the requirements of ISO-9001:2008 quality management systems.
SOURCE American Casting and Manufacturing
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