How Facebook (Groupon, Zynga etc.) Killed the IPO Market

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Aug 22, 2012, 02:29 ET

NEW YORK, Aug. 22, 2012 /PRNewswire/ -- Jeffrey Goldberger, Managing Partner of KCSA Strategic Communications takes a look at how "new" internet companies like Facebook, Groupon and Zynga have impacted the IPO market as a whole. Here is an excerpt from the blog. Click here for more.

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We've all seen how seemingly unrelated events affect one another. All too often a disagreement with an office co-worker turns into a fight with your wife or one of the kids. Neither your husband/wife nor the kids did anything wrong, other than to catch the ire of a work-day gone bad.

This domino-effect is not limited to the office / home environment as we've recently seen in the capital markets. With great anticipation, the US capital markets embraced the next generation of Internet sensations such as Facebook, Groupon and Zynga only to the stocks prices of these companies plummet to levels well below their IPO price. So while initial backers, management and public investors have taken their lumps in the form of decreased stock value, the fallout of this negative sentiment has had an astonishingly detrimental effect on the IPO market.

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SOURCE KCSA Strategic Communications