How Brands Develop Trust with Consumers

WHAT:

Digimarc Corporation, inventor of the Intuitive Computing Platform™ featuring Digimarc Barcode, presents "Why Trust is the New Imperative," a webinar with HP and Edelman. This free, one-hour webinar will explore how product transparency and traceability solutions influence consumer behavior toward brands and drive loyalty. The webinar will examine new research from the Edelman Trust Barometer that highlights how consumers expect easy access to information and increasingly value companies that improve economic and social conditions. The webinar will highlight how:

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Being transparent provides savvy shoppers with confidence in products and practices

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Tracking and authenticating products anytime and anywhere in the supply chain increases trust

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Ensuring consumers and partners trust your brand is an important differentiator today

WHEN:

June 12, 2019 10am PT / 1pm ET

WHERE:

Register here for the webinar.

If you can't attend, register to receive a link to the recording after the live broadcast.

WHO:

The webinar will feature:

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Ravi Moorthy, Corporate and Public Affairs Managing Director, Edelman

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Lois Leslie, Senior Innovation Product Manager & Link Technology CMO, HP

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Heidi Dethloff, VP of Marketing, Digimarc