The household cleaning products market share growth by the surface cleaners segment will be significant during the forecast period. The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners.
- Out-of-Scope:
- Dishwashing products
- Toilet cleaners
- Other cleaning agents (bleach)
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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Household Cleaning Products Market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Services
Highlights-
- Segmentation- The report extensively covers market segmentation by Product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents (bleach)), Distribution channel (offline and online), and Geography (APAC, North America, Europe, South America, and MEA)
- Key Companies- Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG, and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group among others
- Driver- Product innovation and portfolio extension to drive the market
- Trend- Growth in online retailing of home care products and aggressive marketing to be the latest trend of the market
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Vendor Insights-
The household cleaning products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
- Kao Corp. – In April 2021, the company launched hair salon brand ORIBE in Japan through its subsidiary, Kao Salon Japan
- Godrej Consumer Products Ltd. - In December 2020, the company launched Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The products offered under the brand include ProClean Toilet Cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner
- The Procter and Gamble Co. - In April 2021, the company's brand, Old Spice, announced its first deodorant stick with 0% plastic packaging in the UK.
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Learn More about Key Driver & Trends of the Market-
- Household Cleaning Products Market Driver:
- Product innovation and portfolio extension:
Innovations are often based on functionality, pricing, new ingredients, packaging, and fragrances. Vendors have introduced surface cleaners that protect surfaces from soil buildup and eliminate the need to clean every day. Vendors are considering changing consumer preferences and introducing new fragrances such as citrus and nature-identical deodorizers and fresheners. Manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing a spray form of products during product processing and packaging stages.
- Household Cleaning Products Market Trend:
- Growth in online retailing of home care products and aggressive marketing:
In addition to the e-retailers and vendor's online sales platforms, the market witnessed the introduction of various online and app-based grocery sellers and suppliers that offer a range of products at discounted prices. The online channel imparts increased visibility to the products offered by vendors. Increased product visibility and the availability of a wide product portfolio contribute to the growth of the online retail channel. Factors such as increased Internet connectivity, growing adoption of mobile internet devices, and rising consumer awareness account for the growth of the global household cleaning products market.
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Household Cleaning Products Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.86% |
Market growth 2021-2025 |
$ 14.44 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.37 |
Regional analysis |
APAC, North America, Europe, South America, and MEA |
Performing market contribution |
APAC at 43% |
Key consumer countries |
US, China, UK, Japan, and France |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Surface cleaners - Market size and forecast 2020-2025
- Dishwashing products - Market size and forecast 2020-2025
- Toilet cleaners - Market size and forecast 2020-2025
- Other cleaning agents (bleach) - Market size and forecast 2020-2025
- Market opportunity by Product
Market Segmentation by Distribution channel
- Market segments
- Comparison by Distribution channel
- Offline - Market size and forecast 2020-2025
- Online - Market size and forecast 2020-2025
- Market opportunity by Distribution channel
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2020-2025
- North America - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Church and Dwight Co. Inc.
- Colgate-Palmolive Co.
- Godrej Consumer Products Ltd.
- Henkel AG and Co. KGaA
- Kao Corp.
- Reckitt Benckiser Group Plc
- S. C. Johnson and Son Inc.
- The Clorox Co.
- The Procter and Gamble Co.
- Unilever Group
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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