Hotwire Shares U.S. Travel Survey Results
Company Encouraging Customers to "Embrace Their Inner Travel Geek"
SEATTLE, July 9, 2015 /PRNewswire/ -- Today Hotwire.com® released results from a new survey on consumer travel trends and behaviors just in time for the official U.S. observance for "Embrace Your Inner Geek Day" on July 13. The data highlights how self-identified "travel geeks" travel more, take more spontaneous trips and save more money than other U.S. trip-takers. It also highlights behaviors that all U.S. consumers can adopt in order to get more out of their travel experiences. The survey was conducted online by Harris Poll on behalf of Hotwire® among over 2,000 U.S. adults (aged 18+).
"Confidence seems like a big factor in getting the most out of travel," says Hotwire CEO Henrik Kjellberg. "Our survey data demonstrates that self-proclaimed 'travel geeks' are much more comfortable navigating the travel landscape, but their specific travel practices are things everyone can adopt. So we're encouraging everyone to embrace their own inner 'travel geek.'"
According to the survey results, there are some consistent things that U.S. travel geeks do more often than the general population. These include:
- Know how to find great deals on travel and accommodation (87% vs. 36%)
- Frequently book last minute travel (36% vs. 8%)
- Maximize loyalty programs like frequent flyer miles and hotel points (60% vs. 12%)
- Use vacation days to see new places, instead of getting paid out for the days they do not use (76% vs. 53%)
- Use online discount websites to book travel (64% vs. 47%)
"We're truly a collection of travel geeks ourselves," Kjellberg said. "We love to go places, we love to explore. We love to learn. We love finding out about places. That's why we all work here—because we're travel geeks and we want to share information with other enthusiastic travelers."
Of the 18 percent who identified as "travel geeks," millennials were the most prevalent at 27 percent for males and 19 percent for females ages 18-34. Students appear to be generally more eager to get out and travel as well, with 24 percent identifying themselves as travel geeks.
The survey was conducted online within the United States between June 19-23, 2015 among 2,024 adults ages 18 and older by Harris Poll on behalf of Hotwire® via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.
About Hotwire
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars and vacation packages. Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. Hotwire.com is an award winning website and Hotwire, Inc. is an operating company within Expedia, Inc. For more information, visit http://www.hotwire.com. In addition to Hotwire.com, Hotwire, Inc. also operates www.carrentals.com.
©2015 Hotwire, Inc. All rights reserved. Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. CST # 2053390-40.
About The Harris Poll
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.
Contacts:
Anita Lavine, Porter Novelli for Hotwire
[email protected]
206-770-7075
Carrie Peters, Hotwire
[email protected]
425-679-7776
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SOURCE Hotwire.com
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