hotels.com Gets Physical with New Workout Video
Luggage workout video is designed for travelers on the go.
DALLAS, June 6, 2011 /PRNewswire/ -- Hotels.com® is making travelers sweat in a good way, with their recently launched luggage workout video designed for travelers looking to feel the burn while waiting for their plane, train or automobile. According to a recent Columbia University's Mailman School of Public Health study, road warriors who travel for business two weeks or more a month have higher body mass index, higher rates of obesity and poorer self-rated health than those who travel less often. Bikini season has arrived, great summer hotel deals are available, and many don't realize how easy it is to incorporate a workout into their everyday lives – even while traveling.
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"The hotels.com luggage workout aims to help travelers burn those last few pre-beach calories before hitting coastal resorts this summer – but more importantly this also allows them to indulge once they arrive at their destination," says Taylor L. Cole, APR, director of public relations and social media for hotels.com. "Traveling can be stressful, and many studies indicate that people who exercise regularly, benefit with a positive boost in mood and a more positive outlook – which we can all use while on the road."
One in five travelers checked a suitcase when traveling abroad, meaning the other eighty percent are most likely trying to beat those annoying additional baggage charges by hauling, pushing or dragging suitcases around airports. But what many travelers don't realize is that suitcases and bags make for fantastic impromptu gym equipment.
With the help of fitness guru Troy Dureh, hotels.com has devised a workout that aims to help travelers make the most of their journey, with a number of simple exercises that are perfect to fill the hours spent waiting at airports. Dureh is one of the most versatile international fitness presenters in the U.K., known for his dynamic personality, unique teaching style as well as delivering high energy, motivational workouts.
Instead of only working out biceps while lifting a pint of beer or glass of wine at the airport bar, travelers are encouraged to utilize weightlifting techniques from the "suitcase struggle" to "carrying curlers." The luggage workout comprises of a range of specially designed exercises available using your own weights, your luggage.
Available online at http://www.youtube.com/watch?v=BUyXJ89npFc, fitness fanatics can watch exercise instructor Troy Dureh showing frequent flyers a number of specially designed exercises.
About hotels.com
Hotels.com® is a leading provider of lodging worldwide, offering more than 135,000 properties in over 60 countries from national chain hotels and all-inclusive resorts to local favorites and bed & breakfasts. Hotels.com is the smarter way to book travel by offering welcomerewards®, an industry leading loyalty rewards program; the real opinions of other travelers captured in over 2 million Guest Reviews and; a Price Match Guarantee, so that those booking with hotels.com can be assured they are getting the best deal, either online or by speaking directly to a travel expert at 1-800-2-HOTELS 24 hours a day. For more information, please visit hotels.com. Hotels.com is an operating company of Expedia, Inc. (NASDAQ: EXPE). Follow us on Facebook at www.facebook.com/hotelsdotcom and Twitter via www.twitter.com/hotelsdotcom or visit the hotels.com Travel Smart Blog for consumer and business travel information. Get clayed at http://www.clayyourself.com. Detailed Hotel Price Index data is available at: http://www.hotel-price-index.com, hotels.com, A Smarter Way to Book™.
Hotels.com and the hotels.com logo are either registered trademarks or trademarks of hotels.com, LP. Other logos or products and company names mentioned herein may be the property of their respective owners © 2011 hotels.com, LP. All rights reserved. CST # 2083949-50
Press contacts:
Helen Ames – Ruder Finn for hotels.com
Phone: (212) 715-1646
Email : [email protected]
Taylor L. Cole, APR
hotels.com North America
Phone : (469) 335-8442
SOURCE hotels.com
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