Hot Tools® Professional Launches Its First Collection To The Mass Market

EL PASO, Texas, Oct. 29, 2018 /PRNewswire/ -- Hot Tools® Professional – stylist brand of choice for over 30 years – is proud to launch its Signature Series, a collection of high-performance, salon-quality hair tools at affordable prices for the mass market. Leveraging the power and prestige of the Hot Tools brand while protecting the professional heritage and stylist base business, Hot Tools® Signature Series is designed to bring superior, innovative hair tools to all beauty seeking consumers.

"The line between retail and professional has continued to blur and consumers are becoming more educated on styling tools," says Joann Parker, Vice President of Helen of Troy Retail Division. "The new Signature Series brings our high-quality tools and advanced technologies to all consumers at a more affordable price. Our goal has always been to develop products that will help consumers feel confident and beautiful, no matter what."

Since 1991, Hot Tools® has been coveted by A-list hair stylists who demand reliable excellence, and its tools, including the Hot Tools® 24k Gold Curling Irons, have won highly prestigious beauty awards for their innovation in materials, technical features and ergonomically advanced designs. The brand has introduced several innovative products over the years including its successful launch of the CurlBar in 2017.

On a mission to elevate products within the hair appliance category, the Signature Series offers a full line of tools that will deliver beautiful, long-lasting styles to all hair types. The new launches include:

• Gold Curling Irons – Pulse Technology™ for even, constant heat, curl after curl. Available in ¾, 1", 1 ¼" and 1 ½"
• Flat Iron – Ceramic plates help reduce heat damage while Pulse Technology™ ensures even, constant heat
• Dryer – Lightweight design dries hair up to 40% faster¹

Hot Tools Signature Series will be available in October 2018 on Amazon and at Walmart for $39.99 – $49.99 MSRP.

ABOUT HOT TOOLS®:
Hot Tools® appliances are the golden standard for professional hair stylists. Through innovation in material, technical features and ergonomically advanced designs, Hot Tools'® hair dryers, curling irons, flat irons, and hair setters help stylists be at their creative best – delivering beautiful, long-lasting styles. Redesigned to help reduce heat damage while enhancing moisture and shine, Hot Tools® products are coveted by stylists who demand excellence in all kinds of high-pressure styling environments including film, TV, photo shoots and backstage styling at hair and runway shows. Please visit our website at www.hottools.com and follow us on Facebook, Twitter and Instagram at @HotToolsPro.

¹ When compared to RVDR5034 Hair Dryer.

SOURCE Hot Tools(R)

Related Links

http://www.hottools.com