HOT TAMALES® 3 ALARM Hotties Contest

BETHLEHEM, Pa., March 21, 2012 /PRNewswire/ -- HOT TAMALES® is looking for the "HOT, HOTTER and HOTTEST" college students who have fiery personalities, blazing hot wits and are of course, 3 ALARM HOT!  America's favorite cinnamon-charged candy is challenging students to show their hotness by entering the HOT TAMALES® 3 ALARM CAMPUS HOTTIES VIDEO CONTEST at www.hottamales.com.

(Photo: http://photos.prnewswire.com/prnh/20120321/PH74235 )

GET FIRED UP!® and Win HOT Prizes
College students (ages 18-24) can GET FIRED UP!® by submitting their video, showing their 3 ALARM hotness and win! The HOTTEST college student will win a prize package valued at over $1,500 which includes a monetary gift card, a tablet computer, free music downloads, and candy. The HOT and HOTTER winners (2^nd and 3^rd respectively) will each receive a monetary gift card and HOT TAMALES® 3 ALARM candy. There will be three levels of winning - HOT, HOTTER and HOTTEST.

To enter the 3 ALARM HOTTIES CONTEST, consumers should visit www.hottamales.com.  The contest runs until April 30^th, 2012.  Complete rules can be found on the website.

"What's 3 ALARM Hot?" Report
To kick off this contest HOT TAMALES® asked college students questions on "HOT", current topics. The entire HOT TAMALES® 3 ALARM Report on"What's HOT with College Students" can be found at www.hottamales.com.  A quick look at some of the report results: 

Q. What's The "HOTTEST" College Spring Break Spot?
A. Florida (35%)

Q. What's The "HOTTEST" College Drink?
A. Coffee (35%)

Q. What's The "HOTTEST" College Food Trend?
A.   Fresh or Supporting Local Growers (35%)

What's HOT TAMALES® 3 ALARM?
HOT TAMALES® 3 ALARM fans can test their taste buds' boundaries with the sizzling combination of three distinctly different pieces of hot cinnamon flavored candy.  

...HOT the traditional heat of HOT TAMALES® Cinnamon
...HOTTER the familiar flare of HOT TAMALES FIRE®
...HOTTEST the heat of the newest, "hottest" HOT TAMALES® bean to ever exist

HOT TAMALES® Candies have only 7 calories a piece, 0 grams of fat and are kosher and gluten free.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.

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