HOT TAMALES® - Hot New Look, Same Great Taste!

BETHLEHEM, Pa., April 26, 2012 /PRNewswire/ -- HOT TAMALES®, America's favorite cinnamon-charged candy, is heating things up this spring with a new look. HOT TAMALES® unveils new package graphics for the brand that consumers have loved for over 50 years. 

(Photo: http://photos.prnewswire.com/prnh/20120426/PH95032)

Hot New Look!

HOT TAMALES® new package graphics reveal a more modern, fiercer packaging design. While still maintaining its traditional fireball, the bold new flames highlight the heat within. The new red background is a darker red, accentuating the new flames in a bright red. Completing the hipper packaging, the varied colors in the word "FIERCE" show the rising heat sensation of the candy.

These new graphics are available nationally on all HOT TAMALES® Cinnamon packages including the popular: large theater box (8.3 oz.), large peg bag (8.3 oz.), small theater box (5.0 oz.), count goods bag (1.8 oz.), and $.25 cents change maker (.78 oz.). 

Donald Houston, Senior Marketing Manager, commented, "Early indications show that longtime HOT TAMALES® fans love the new look and new fans, in the 18-24 year old range, are gravitating to the new graphics. While we have changed the look of the graphics, consumers can be sure they will be getting the same great HOT TAMALES® taste that they have come to know and love. We anticipate a continued, very positive consumer reaction."

Hot Survey!

In addition to new graphics the brand has also recently introduced new HOT TAMALES® 3 ALARM with three levels of cinnamon heat.  Along with the introduction of the new candy, the HOT TAMALES® 3 ALARM Report on "What's HOT with College Students" asked college students between the ages of 18-24 a wide range of questions on "HOT", current topics. The sizzling hot responses are an interesting peek at American culture through the eyes of America's College Students. The entire HOT TAMALES® 3 ALARM Report on "What's HOT with College Students" can be found at www.hottamales.com.

HOT TAMALES® Candies have only 7 calories a piece, 0 grams of fat and are kosher and gluten free.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.

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