Hot Dog Eating Champ Joey Chestnut Hits the Road to Challenge Locals

CINCINNATI, Aug. 4 /PRNewswire/ -- Pepto-Bismol, the "un"-official stomach remedy of summer, today announced a partnership with 2010 Nathan's Famous Hot Dog Eating Champion Joey Chestnut that will send the competitive eater on the road this summer.

"Americans love to celebrate summer by getting together and enjoying food with friends, but sometimes the enjoyment of summer leads to eating just one too many," said Nathan Fox, Pepto-Bismol Brand Manager. "With the help of Joey and his love of food, we are reminding consumers to think of Pepto-Bismol* as they head out to their local summer festival."

Beginning in August, Pepto-Bismol will host eating competitions between Chestnut and a team of five challengers who think they have the skills to out-eat the reigning champion on the main stages of local food festivals around the country including:

• Bite of Oregon (Aug. 6 – 7, 2010)
• Austin Ice Cream Festival (Aug. 14, 2010)
• San Francisco Street Food Festival (Aug. 21, 2010)
• Buffalo Wing Festival (Sept. 4 – 5, 2010)

Not only will the team of challengers walk away with bragging rights if they're able to conquer Chestnut, they will also win the "Pepto Cup" trophy, a year's supply of Pepto-Bismol and $100.00 each.

"I love food, and not surprisingly, I often suffer from stomach upsets when I overeat in general, let alone when I'm competing," says Chestnut. "As a competitive eater, I'm trained to avoid and alleviate stomach upsets, and you can bet I'll be packing my Pepto."

Those hungry enough to challenge Chestnut can stop by the Pepto-Bismol booths at the local festivals and enter for a chance to take on the title-holder. Chestnut will be on-site to share his insider knowledge that leads him to victory time and time again – including how he stays clear of inevitable stomach upsets.

For more information and a timeline of the events, please visit facebook.com/peptobismol.

Read about Joey's most recent World-Famous Nathan's Hot Dog Eating Contest win.

About Pepto*

Pepto-Bismol (NYSE: PG) is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto-Bismol is available in multiple forms and flavors: liquid, chewables, caplets, InstaCool, Cherry and Original flavor, Regular and Maximum. The brand also offers Children's Pepto Antacid. For additional information, please visit www.pepto-bismol.com.

About Procter and Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

*Use as directed

SOURCE Pepto-Bismol

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