Horizon Media Takes an Industry Lead in Fusing Sustainability into Brand Values

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May 22, 2024, 14:03 ET

- Hosts 2nd Annual Sustainable Media Summit in NYC, May 23 -
- Announces Media Agency Partnership with Earth Public Information Collaborative (EPIC) to Develop Global Strategy to Increase Awareness of Climate Change Issues -

NEW YORK, May 22, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency according to AdAge Data Center 2023, is broadening its efforts to help marketers and brands drive attention to pressing climate change issues by mobilizing the industry to build scalable approaches around sustainability practice. On May 23, the agency will host its second annual Sustainable Media Summit (formerly the Green Media Summit) in its New York offices – convening experts in sustainability, climate change, media, marketing, policy and more with sustainability-focused brand leaders. Participants include a cross-section of representatives from NGOs, government, brands, publishers, tech leaders, and more who will discuss and explore a new blueprint for how media can responsibly work together to build sustainability into brand values.

Additionally, Horizon has joined the Earth Public Information Collaborative (EPIC) as a media agency partner. Convened by the Global Commons Alliance (GCA) in partnership with New Zero World, EPIC is a first of its kind global public service media ecosystem designed to support scaled, direct public engagement around the climate crisis. Drawing broad support from a wide range of sectors, EPIC is developing a new approach which brings together science and creativity to reimagine and rework climate communications, public service campaigns, accurate science and reporting. and accessible resources to drive greater public awareness of climate change issues. EPIC's mission over the next five years is to spur climate action on a global, regional and local level, with a focus on reaching communities which have so far been marginalized in the discussion around climate, but which feel the effects of climate change with greater severity.

"While global issues can often feel 'too big' to impact, we know that the power of collaboration and partnership can advance meaningful solutions that none of us could ever create in a silo," said Latraviette Smith-Wilson, Chief Marketing & Equity Officer, Horizon Media. "Big issues require bold thinking and transformative action, and we look forward to working with EPIC and its partners to reimagine large-scale approaches, messaging and impact to inspire positive change on a global, regional and local level."

"Horizon's extensive reach and unmatched creativity makes it the perfect partner in realizing our collective vision of creating a future where media, marketing, and sustainability are synonymous," said Natalia Vega-Berry, Founder, New Zero World and Earth Public Information Collaborative (EPIC). "Together, our multi-stakeholder collaborative includes the world's best communicators, marketers, and creatives delivering vital information in an engaging format, attuned to specific audiences in key regions across the globe, and partnering with media, technology, industry, grassroots movements, research, and scientific organizations."

Horizon Media
Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2023, delivers data-driven business outcomes for some of the most innovative and ambitious brands.  Founded in 1989, headquartered in New York, and with offices in Edmonton, Los Angeles and Toronto, the company employs 2,500 people and has media investments of more than $9.5 billion.  Horizon Media's fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor).  The company is consistently recognized by independent media outlets for its client excellence and has earned several "Best Workplaces" awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.

Epic
EPIC is a collaborative of cross-sector stakeholders dedicated to delivering world-class content to change minds, change actions, and change systems. Convened by the Global Commons Alliance in partnership with New Zero World, EPIC's mission is to catalyze action for the planet and all its citizens and species by convening cross-sector stakeholders, building a comprehensive media coalition, and utilizing world-class communications expertise across global, regional, and community channels. EPIC's catalyst, A New Era In Climate Communications, was a collaborative effort spanning +60 contributors and organizations to lay the foundation for a transformed future through the power of communication and creativity - bringing together science and creativity to reimagine and rework how we communicate about the climate crisis.

SOURCE Horizon Media