Horizon Media Signs Long Term Agreement with i.Predictus Demand-Side Platform For Improved Data Visibility

Agency's Direct Marketing Practice Makes i.Predictus Technology Available for Expansive Roster of Clients to Provide Enhanced Programmatic Capabilities

News provided by

Horizon Media

May 19, 2015, 08:07 ET

NEW YORK, May 19, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that after a successful pilot program, it has signed a long-term agreement with i.Predictus, the only comprehensive ad tech solution designed to address the needs of the direct response community. The three-year partnership allows the agency to more closely integrate i.Predictus technology into its proprietary suite of tools to enhance buying insights for its full suite direct-marketing clients.

"i.Predictus technology provides us with an incredibly flexible data fusion and visualization solution that seamlessly weaves into our existing proprietary products," said Gene Turner, EVP, Managing Partner at Horizon Media. "The product's ability to consolidate and visualize data allows our team more time to interpret and react to data in real-time, allowing for a more robust conversation on how to drive business results for our clients overnight."

The multi-year deal allows the agency to continue to consolidate, organize and provide real-time visibility to data for clients from many different sources, allowing for a more sophisticated conversation about media performance throughout all levels of the organization. Additionally, the i.Predictus platform will enable Horizon's rapidly growing analytics team to model cross-channel interactions for clients.

"Data is more important than ever before," says i.Predictus founder and CEO Monica C. Smith. "Our partnership allows Horizon Media to provide greater value, transparency, and more efficient performance for its clients in real time."

The integration of i.Predictus technology into Horizon's suite of proprietary tools gives the agency's media buyers an unprecedented look into lead-in and lead-out performance details, proximity filters by creative format, retail attribution, and many other near-real-time features designed to accelerate visibility, speed and scale.

The technology provides information about past buys in a predictive, fast, and digestible format that will allow Horizon's direct marketing strategists to assess and plan evolution, enhancing the precision of optimization. With it, the agency can react faster to the marketplace, improve workflow efficiencies in reporting and analytics, and sales attribution in all channels, including retail.

About i.Predictus
i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent ̶ the specific television airings to be purchased or not purchased ̶ to continuously improve media ROI. i.Predictus' future media buying recommendations outperform current and historical media schedules with a high degree of accuracy and consistency. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information, please contact Monica Lenti, VP Business Development at [email protected], visit www.ipredictus.com and follow us on Twitter: www.twitter.com/ipredictus.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
[email protected]

SOURCE Horizon Media