Horizon Credit Union Selects Buzz Points to Offer Shop Local Loyalty and Rewards Program

FARMINGTON, Utah, Aug. 4, 2014 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, has been selected by Horizon Credit Union, a financial institution headquartered in Farmington, Utah, to serve Horizon members and encourage shopping at independent businesses to support the local economy. Buzz Points is free and allows credit union members to earn rewards each time they use their debit or credit cards for purchases.  

"We're excited to be the first in Utah to offer Buzz Points to our members," said Randy Gailey, CEO of Horizon. "Being able to keep dollars in Utah where they strengthen the local economy is particularly appealing to us. We believe our members will wholeheartedly adopt this new rewards program."

Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their debit or credit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers, while also helping to offset the higher interchange fees that often burden small businesses.

"Since 1956, Horizon Credit Union has grown to become a leading financial institution serving thousands of members by providing a wide variety of tailored products and services," said Jay Valanju, CEO of Buzz Points. "Building on Horizon's core philosophy of helping people in an efficient, convenient and caring manner, Buzz Points will allow Horizon and its members to support the local economy of the Wasatch Front, where members live and work."

Participants in the free program earn points automatically through debit and credit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app. A continually expanding network of 30,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are.

About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.

Media Contact:
Susan Guerra
Thatcher+Co.
[email protected]
973-650-6555

SOURCE Buzz Points, Inc.