Horiyoshi Worldwide Rolls Out On-Line Store. President and CEO, Kojima Anticipates Significant Revenue Growth

LOS ANGELES, July 28, 2011 /PRNewswire/ - Horiyoshi Worldwide, Inc. (OTCBB: HHWW) is pleased to announce the opening of its e commerce store. http://horiyoshi-thethird.com/shop/index.php

As a result of increasing public demand HHWW has added the e commerce portal so clients can shop for the full collection of Horiyoshi products and purchase them through the company's web site.  The on-line store can be accessed through the Horiyoshi website, www.horiyoshi-thethird.com under the e-store section.

Mitsuo Kojima, President of Horiyoshi Worldwide, Inc. had this to say about the on-line store, "The addition of our e commerce capability is a very important step in diversifying our sales channels, opening up markets and growing revenue.  We are ready to significantly grow and diversify our product line which will enable us to enter much larger markets.  In concert with our existing strategy we intend to target the millions of individuals who already know the Horiyoshi artistic legacy.  Now people from many different markets can access our products 24 hours a day from anywhere in the world.  We believe the on-line purchasing option will be a big part of our revenue growth model going forward and is especially attractive for our brand.  Even though our e commerce capability is in the early stages we have already experienced a great deal of interest and expect this to gain momentum throughout the coming quarters"

Dawn Green, Commercial Director of Horiyoshi Worldwide, Inc. commented, "We believe our new e commerce site is a great addition to our growing base of boutiques and retail outlets and is another important channel in our strategy to build a worldwide brand.  A lot of the key items we produce for Horiyoshi loyalist that are not yet found at local retailers can now be purchased online.  We intend to focus a great deal of attention on marketing our on-line offering and significantly increase the diversity and number of items presented in the near future."

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third - a luxury clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform and its products are being marketed worldwide.  The Horiyoshi the Third Collection has been featured in leading fashion publications such as Vouge, Marie Claire, Harper's Bazaar, the New York Times, International Herald Tribune, the Los Angeles Times, Stylist Magazine, Tatler Magazine, Anotherman Magazine, and Style.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products following the acquisition, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.