Horiyoshi Worldwide Opens Flagship Retail Store in London, UK

LOS ANGELES, Aug. 22, 2011 /PRNewswire/ - Horiyoshi Worldwide, Inc. (OTCBB: HHWW) is pleased to announce the imminent launch of the company's first Horiyoshi branded retail store in London, UK.  The store will carry the complete Horiyoshi the Third collection and will be a focal point of its growing international presence.  The store's design will embody the essence of the Horiyoshi brand and establish a unique fashion forward presence in London.  The new location will serve as a model for the development of a dedicated retail platform to showcase our current and additional lines, which are under development.

Promotional information related to the launch of the store can be found on the Horiyoshi website www.horiyoshi-thethird.com in late September, 2011.  The new store is located in Central London in an area with a number of internationally recognized design firms represented.

Mitsuo Kojima, President of Horiyoshi Worldwide, Inc. said this about the new store opening, "This is another important step in our plan to build the Horiyoshi name into a recognizable international brand.  The new store will give us an important platform in a city that has served as a second home for us.  London is a vital fashion center and our gateway to all of Europe.  To have a permanent presence here is an important part of our stated goal which is to solidify our base in Europe, build our presence in the United States and introduce the brand to the many markets we have targeted in Asia.  This is a significant part of our strategic plan."

Dawn Green, Commercial Director of Horiyoshi Worldwide, Inc. had this to say about the new Horiyoshi retail store, "We are very happy with the way we were able to assemble all the pieces necessary for our new store opening.  Most importantly, we were able to be selective about location and received terms that were beneficial to our company.  Our new store in London will not only function as a dedicated retail outlet but will serve as a window into the fashion consciousness of Europe which will help us develop our collections going forward."

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third - a luxury clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform and its products are being marketed worldwide.  The Horiyoshi the Third Collection has been featured in leading fashion publications such as the New York Times, Vogue, Harper's Bazaar, Marie Claire, Stylist Magazine, You Magazine, International Herald Tribune, Tatler Magazine, the Los Angeles Times, Anotherman Magazine, and Style.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.