Horiyoshi Worldwide Launches New Street Wear Line, "Heroes & Demons" for Mass Market Distribution

LOS ANGELES, Aug. 22, 2011 /PRNewswire/ - Horiyoshi Worldwide, Inc. (OTCBB: HHWW) is very pleased to announce the introduction of its new Heroes and Demons street wear line.  This exciting new collection is based on the original artwork of master Horiyoshi III and will depict the mythical conflict between these iconic Japanese characters.  The line includes urban, active wear, leisure, tees, jerseys and hoods presenting graphics inspired by the iconic tattoo artist's world of 'Heroes and Demons'.

The Heroes and Demons line is positioned to be sold throughout the international markets and will be distributed through a mass retail campaign.  The full collection will be available to consumers by early 2012.

Mitsuo Kojima, President of Horiyoshi Worldwide, Inc. had this to say about the roll out of the Heroes and Demons collection, "We are very excited to introduce this dynamic collection to the public.  The new collection is visually beautiful and will be a great growth driver for our business.  The line is aimed at a mass market tailored towards the international mixed martial arts fan base and will be sold through a diverse platform of distributors.  Heroes and Demons will also help mitigate the seasonality of our revenues based on our luxury collection.  Our strategy is to diversify our product offering with new lines like Heroes and Demons and position ourselves to sell to a much larger audience in the coming quarters".

Dawn Green, Commercial Director of Horiyoshi Worldwide, Inc. said this about the new Heroes and Demons line, "Our new line will open up a whole new base of retailers to the Horiyoshi name.  We will be introducing this line to a much different demographic from our existing customer base and one that is much more familiar with the art work of master Horiyoshi III.  We will be aggressively marketing the Heroes and Demons line throughout the world and believe it will be of particular interest to the sizable online community the firm has been developing.  Heroes and Demons gives us another excellent product to expand the commercial footprint of the firm on a global basis.  It will also enable us to develop an important pipeline for some of the additional products we are bringing to market".

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third - a luxury clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform and its products are being marketed worldwide.  The Horiyoshi the Third Collection has been featured in leading fashion publications such as Vogue, Marie Claire, Harper's Bazaar, the New York Times, International Herald Tribune, the Los Angeles Times, Stylist Magazine, Tatler Magazine, Anotherman Magazine, and Style.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products following the acquisition, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.

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