Horiyoshi Worldwide Featured in British Newspaper the Daily Mail's, Mail on Sunday feature "You Magazine"

LOS ANGELES, May 11 /PRNewswire/ - Horiyoshi Worldwide, Inc. (OTCBB: HHWW) is pleased to announce that the Horiyoshi brand has been recognized in the May 8^th, 2011 Sunday edition of You Magazine www.mailonline.com.  The magazine can be found under the "You mag" icon on the Mail online homepage.  The article points the reader to British retailer Browns and their online store www.brownsfashion.com.  The article can also be seen at the Horiyoshi website, www.horiyoshi-thethird.com under the news feed and is also included as part of our press section.

The Daily Mail is enormously popular in Britain and internationally and the paper claims to have the largest circulation in the UK.  The publisher, Associated Newspapers Ltd, calls the Sunday edition The Mail on Sunday which features You Magazine.  You Magazine is a three-time winner at the British Press Awards.

Dawn Green, Commercial Director of Horiyoshi Worldwide, Inc. had this to say about the You Magazine feature, "We continue to focus on one of our strategic goals and that is building brand recognition in Europe which we believe will translate into growing our distribution network and revenues internationally.  The Daily Mail is read by millions of people and You Magazine reaches an audience much like the magazines featured in the New York Times or the Los Angeles Times.  This type of exposure which points the buyer to Brown's is an excellent way to establish a rapport with our clientele".

Robert Forrest, Creative Director of Horiyoshi Worldwide, Inc. had this to say about the You Magazine appearance, "Our appearance in You Magazine focuses on what we believe is becoming a rallying point in our luxury line which is our scarves.  We understand there is great competition in our market and as we continue to produce a garment that people love it serves to draw their attention to the rest of our line.  We have gotten a great response to our scarves and are seeing people focus on our line in its entirety".

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third - a luxury clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform and its products are being marketed worldwide.  The Horiyoshi the Third Collection has been featured in leading fashion publications such as Vouge, the New York Times, Marie Claire, International Herald Tribune, the Los Angeles Times, Stylist Magazine, Tatler Magazine, You Magazine, Anotherman Magazine, and Style.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products following the acquisition, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.