Hook 'Em: Panini America Reaches Exclusive Multi-Year Trading Card Agreement With The University Of Texas
University of Texas latest university to agree to exclusive partnership with Panini, giving trading card manufacturer exclusive rights to use team marks and logos on the company's trading card products across all sports
IRVING, Texas, Nov. 12, 2014 /PRNewswire/ -- Panini America, (www.paniniamerica.net), the world's largest sports and entertainment collectibles company, announced today that it has reached an exclusive multi-year trading card agreement with The University of Texas that will allow the company to use the school's team logos and university marks in its trading card products for college-specific trading card sets as well as Panini's professionally licensed products for the NBA, NFL, NFL Players Inc. and MLBPA.
As part of the agreement Panini will also produce a number of University of Texas-only trading card collections throughout the agreement featuring prominent athletes that played for the Longhorns across all sports, as well as famous university alumni. The company will begin producing collegiate trading card products in the spring of 2015.
"We are very happy to have The University of Texas join Panini as an exclusive partner. The Longhorns have such a great heritage and continue to produce top student-athletes that go on to very successful professional careers," said Mark Warsop, Panini America CEO. "We look forward to getting started and producing great products for Longhorns fans."
The University of Texas is the latest school to sign on as an exclusive trading card partner of Panini joining more than 225 other universities including Mississippi State, University of Georgia, University of Kentucky, University of Miami, Kansas State University and Baylor University.
"We underwent a thorough evaluation of the trading card category and it was clear that Panini was the best positioned to best represent The University of Texas and produce compelling Longhorns trading card products for our fans," said Craig Westemeier, Associate Athletics Director at the University of Texas at Austin. "We are looking forward to a great partnership."
Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL Players, MLBPA and FIFA World Cup. The company also has exclusive relationships with USA Baseball, USA Basketball and U.S. Soccer. In addition, Panini also has relationships with the Naismith Memorial Basketball Hall of Fame, The Pro Football Hall of Fame and the National Baseball Hall of Fame, and owns exclusive entertainment licenses with Disney and more than 600 global licenses with other sports and entertainment properties.
ABOUT PANINI:
The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, NBA, NFL, NHL, FIFA, USA Baseball, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.
Media Contact:
Tracy Hackler, Panini America
214-552-3475
[email protected]
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SOURCE Panini America
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