Honor National Seafood Month this October by choosing the MSC blue fish label

Marine Stewardship Council empowers individuals to identify sustainable, "good for you and the oceans too" products to support healthy oceans and wild seafood for generations to come

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Marine Stewardship Council

Oct 01, 2018, 00:00 ET

SEATTLE, Oct. 1, 2018 /PRNewswire/ -- In recognition of National Seafood Month, the Marine Stewardship Council, the world's most recognized, science-based seafood certification program, reminds seafood lovers that they can make a difference for the world's oceans by choosing seafood that is good for them and good for the ocean – such as products with the MSC blue fish label on packaging. According to a global survey conducted by GlobeScan this year, 83 percent of consumers agree seafood must be protected for future generations, and 72 percent of seafood consumers want sustainability claims in supermarkets independently verified.

Honor National Seafood Month this October by choosing the MSC blue fish label

"Consumers are concerned with the challenges affecting our oceans, from pollution to overfishing, but the magnitude of the issues can be paralyzing," said Brian Perkins, regional director for the Americas at the MSC. "The MSC blue fish label indicates a product has been independently verified as meeting the MSC's strict standards for wild, traceable and sustainable seafood. It's an easy way for one person to support the many who rely on healthy oceans for their sustenance and livelihoods."

According to GlobeScan, nearly two-thirds of American seafood consumers believe a switch must be made to require sustainable seafood sourcing. The MSC works with scientists to establish criteria that guarantees sustainability of fish populations, minimal ecosystem impact and effective management. Standards evolve with the latest science, and only independent third-party organizations assess and certify fisheries and seafood companies.

Today, 12 percent of all wild, commercially caught seafood is MSC certified, representing about 30,000 products in over 100 countries. Next time you shop for seafood -- fresh, frozen, canned or preserved or even supplements and pet food -- look for the MSC blue fish to ensure a sustainable protein source for every family member.

About MSC
The MSC is an independent nonprofit organization dedicated to sustainable seafood. Check restaurant menus, the frozen and canned goods aisles, the fresh fish case, the supplements section, and even the pet food aisle for the MSC blue fish. For details, visit msc.org.

Media Contact:
Stephanie Celenza
503-546-7892
[email protected]

SOURCE Marine Stewardship Council