Hong Kong's FAMA Group first to accept cryptocurrency with Pundi X POS device

Digital currency giveaway to promote trial use of retail POS during RISE conference;
points way towards widespread future use across SAR's consumer economy

HONG KONG, July 11, 2018 /PRNewswire/ -- Pundi X (Currency: NPXS), a blockchain-based Point-Of-Sale (POS) solutions provider that enables retail store to conduct multi-cryptocurrency transactions, has announced a partnership with FAMA Group, enabling customers of the locally-sourced, organic food restaurant chain to make purchases using various cryptocurrencies including BTC, NPXS, and ADI via the Pundi X POS device.

Pundi X has developed a solution that enables the retail store owners who are seeking to accept digital currencies so that they can do 'cryptocurrency to fiat' or 'crypto to crypto' transactions for the mainstream consumers.

For the mainstream consumers, Pundi X can lower the technical threshold and make cryptocurrency transaction as easy as buying a bottle of water via a Point Of Sale (POS) smart device. The Pundi X POS device which can be installed in the retail outlets enabling consumers to quickly and easily acquire or spend BTC, ETH, NPXS, and other cryptocurrency using fiat money, mobile wallet or Pundi X PASS cards. The purchased cryptocurrency can be stored in the physical card wallet, or used to make cashless payments to top up phones, pay utility bills or buy goods, subject to local regulations in each market.

To kick off the partnership, the teams will initially run a promotion from 9 to 12 July during which Pundi X PASS cards, a physical digital currency card wallet, distributed at RISE events. Consumers can use digital currencies at four partner restaurants in the FAMA group: Locofama, Sohofama, SUPAFOOD and the Hive Cafe. Pundi X PASS Card recipients will be able to experience quick and easy-to-use cryptocurrency transactions to obtain coffee, snacks, beer or a full meal free of charge (up to the total value of the card) by using the XPOS devices that have been pre-installed at each restaurant location.

"Our restaurants celebrate traditional methods in our cuisine, but we also see ourselves as innovators and are pleased to be on the frontline in enabling customers to settle their bill with Bitcoin or ether-based cryptocurrency by using a secure payment option such as the Pundi X POS," said Larry Tang, founder of the FAMA Group.

Commenting on the partnership, Pundi X co-founder and CEO Zac Cheah said: "Adoption of cryptocurrencies in East Asia is probably the highest in the world, however there are still few channels for spending digital currency today and this is what we want to change by working with retail outlets such as the forward-thinking FAMA Group."

"As a first step, we want to educate the consumers and merchants to see how easy it is to use cryptocurrency so we decided to give away digital currency in the Pundi X PASS cards in order to encourage people to test drive the Pundi X POS device. This is the first of many partnerships that we will be setting up across Asia to encourage more widespread use of cryptocurrency in the retail economy over the longer term," continued Cheah.

Under the terms of this promotion, consumers can take a Pundi X Pass Card to the cashier in any one of the four participating FAMA outlets to make purchases, depending on the total value of the card presented. Tokens in the 2018 RISE 2018 XPASS cards cannot be transferred or topped up and cannot be redeemed for cash. If the gift card is lost, stolen or damaged, no replacement can be provided. In case of card balance enquiries, consumers are invited to check with participating XPOS partners.

Pundi X Pass Cards are redeemable at the following participating restaurants:

• LOCOFAMA: G/F, 9-13 Fuk Sau Lane, Sai Ying Poon, Hong Kong www.locofama.com
• SUPAFOOD: G/F, 1 Jervois Street, Sheung Wan, Hong Kong http://supafood.co   
• SOHOFAMA: G/F, Block A, PMQ, 35 Aberdeen Street, Central Hong Kong www.sohofama.com
• THE HIVE CAFE BY LOCOFAMA: 3/F, 33-35 Hillier Street, Sheung Wan, Hong Kong

ABOUT PUNDI X

Pundi X (Currency: NPXS) is a blockchain-based point-of-sale ("POS") solution provider that enables retail stores to conduct multi-cryptocurrency transactions. The company is aiming to roll out more than 100,000 devices worldwide in a major challenge to the status quo of the US$ 2.2-trillion global retail payments market, especially in Asia where cryptocurrencies are in widest use. During July, 500 devices are being sent into the field for testing with more than 25,000 on their way to customers in Switzerland, Singapore and Japan following the conclusion of the pilot test deployment. Pundi X was launched in September 2017 and has raised US$ 35-million in funding to deliver the new POS device that enables consumers to buy and sell goods in a retail environment, as well as trading cryptocurrencies. The company's latest model supports 13 of the world's leading cryptocurrencies, including Bitcoin, Ethereum and QTUM.

ABOUT FAMA GROUP

FAMA Group operates its own organic grocery store, concierge preventive health clinic, farmers market, café, fast food restaurants and full service restaurants. We're on a mission to nurture our community to a healthier and happier place by sharing our knowledge and making organic and locally grown products accessible, affordable, and convenient. With Locofama, Sohofama, Supafood, HIVE Cafe under our portfolio, we continue to connect with people that want to join our mission and share our passion in building an ecosystem that benefits the people of Hong Kong.

SOURCE Pundi X

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