Honey Dew Donuts(R) Launches 'DewTube' Ad Campaign

PLAINVILLE, Mass., April 22 /PRNewswire/ -- Honey Dew Donuts®, the largest locally owned coffee and donut shop chain, that encourages New Englanders to "Enjoy the Local Flavor"™, launched its largest and most comprehensive advertising campaign to date. The 'DewTube' Campaign includes six new commercials, a completely new Honey Dew Donuts® web site with integrated social media and the new DewTube video upload page. The DewTube page allows customers to contribute and upload video online, as candidates for upcoming DewTube television commercials.

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"This new advertising campaign is playing off the loyalty of our customer base," stated Dick Bowen, Founder and President of Honey Dew Associates, Inc.  "We have produced six 'DewTube' commercials; three will roll out in April and three in May.  The commercials will continue to convey the local connection  that Honey Dew has with its customers."

"The DewTube campaign features real Honey Dew customers.  Everything you see is unrehearsed, direct from the minds and mouths of Honey Dew patrons," said Pat D'Amico, founding partner at Psynchronous, the advertising firm that created the campaign. "The DewTube web page is a reality-based creative platform that incorporates user-contributed concepts and content, where customers are encouraged to upload their positive views about Honey Dew."

The Honey Dew experience is as much about its customers as it is about its products.  "Enjoy the Local Flavor," the company's slogan, is a tribute to its wonderfully colorful patrons and to the chain's place as a New England institution. To get delicious coffee and pastries and wonderful service, visit a Honey Dew shop. "But to see what makes Honey Dew truly special, ask a Honey Dew customer," said Bowen.  "We want people to contribute.  This is a wonderful opportunity for real Honey Dew customers to tell us why they love the Brand.  Keep those videos, social media posts and emails coming."

About Honey Dew Donuts

Honey Dew Donuts®, founded in 1973, operates more than 145 Honey Dew Donut shops in Massachusetts, Rhode Island and New Hampshire.  Honey Dew Donuts supports the local communities in which they serve and invites all New Englanders to Enjoy the Local Flavor™.  For more information, please visit www.honeydewdonuts.com.  Honey Dew Donuts® is a registered trade name of Honey Dew Associates, Inc.  Become a fan of Honey Dew Donuts® on Facebook.com and follow us on Twitter at http://twitter.com/HoneyDew_Donuts.

SOURCE Honey Dew Donuts