Honda Sets All-Time December Sales Record to Earn 2nd Best Annual Sales Total for American Honda; Acura Light Trucks Post Best Year in Brand History

- CR-V annual sales top 300,000 for first time, joining Accord and Civic

- Accord posts best annual sales since 2008 with double-digit gain plus strong December

- RDX posts 20th straight monthly increase, smashes previous mark with sales up 51.6 percent for the year

- MDX has best sales month in model history

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Jan 03, 2014, 02:20 ET

TORRANCE, Calif., Jan. 3, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total 2013 vehicle sales of 1,525,312 units, an increase of 7.2 percent for the year and the second-best result in company history. A total of 135,255 Honda and Acura vehicles were sold in December, eclipsing last December's strong sales by 1.9 percent (5.9 percent based on the Daily Selling Rate, or DSR*). Honda Division annual sales reached 1,359,876 units in 2013, a year-over-year increase of 7.4 percent and the second best all-time sales total for the Honda brand. The Acura Division posted year-to-date sales of 165,436, a 5.9-percent gain and the best result since 2007.

Honda Sets All-Time December Sales Record to Earn 2nd Best Annual Sales Total for American Honda; Acura Light Trucks Post Best Year in Brand History. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/AMERICAN HONDA MOTOR CO., INC.)

(Photo: http://photos.prnewswire.com/prnh/20140103/LA40022)

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Honda Division sold 119,504 vehicles in December, a 2.4-percent increase from the previous December. Acura Division posted December sales of 15,751.

Honda
Honda core products continued to show substantial sales strength throughout 2013. Based on the latest R.L. Polk data, Accord, Civic, CR-V and Odyssey continue to lead retail sales in their respective segments, with the Pilot SUV also gaining significantly. With respect to total CY2013 sales:

-   CR-V surpassed 300,000 sales for the first time while posting a December best of 28,759 units.
-   Accord sales were up to 10.5 percent to 366,678 units, its best showing since 2008.
-   Civic sales were up 5.7 percent to 336,180 units, its best result since 2008 and the third best in its 40-year history.
-   Odyssey sales surged 32.7 percent in December for a yearly total of 128,987 units.
-   Pilot sales rose 10.3 percent to 126,678 units.

"Breaking our December sales record is a great way to finish a near-record year, but perhaps more significantly, the CR-V joins Accord and Civic as the third Honda vehicle to sell more than 300,000 units per year for the first time in our history," said John Mendel, executive vice president of sales at American Honda. "In a hotly competitive market, where every manufacturer brought their best products, our core models demonstrated significant growth without having to resort to fleet sales to drive volume as some of our competitors do."

Acura
Acura light trucks continued to break sales records in 2013 with RDX smashing previous bests and the all-new MDX completing a strong fourth quarter with its best-ever month to push Acura trucks to their best sales year ever.

-   RDX recorded monthly bests for 20 straight months, completing its record run in 2013 with a total sales increase of 51.6 percent for the year.
-   MDX sales continued to rise sharply, delivering a 29.0-percent increase in December for its best month in history on strong customer demand and improving vehicle inventories. Full-year sales were up 4.3 percent to 53,040.
-   RLX brought solid growth to the luxury sedan segment for Acura in an abbreviated model year, posting sales of 5,053 since going on sale last Spring.

"Customers are finding the combination of luxury, comfort, performance and utility in the RDX and MDX to be pretty irresistible," said Jeff Conrad, vice president and general manager of Acura Sales. "With the strongest light truck lineup in our history, we're now turning our focus on our sedan lineup with the all-new TLX to deliver further growth for Acura in 2014."

*The daily selling rate (DSR) is calculated with 25 days for December 2013 and 26 days for December 2012. Year-to-date, the DSR is calculated with 307 days for 2013 and 307 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For December 2013
	Month-to-Date				Year-to-Date
	December	December	DSR**	MoM	December	December	DSR**	YoY
	2013	2012	% Chg.	% Chg.	2013	2012	% Chg.	% Chg.
American Honda Total	135,255	132,774	5.9%	1.9%	1,525,312	1,422,785	7.2%	7.2%
Total Car Sales	71,728	73,670	1.3%	-2.6%	833,020	784,237	6.2%	6.2%
Total Truck Sales	63,527	59,104	11.8%	7.5%	692,292	638,548	8.4%	8.4%
Honda Total Car Sales	66,744	66,779	3.9%	-0.1%	765,735	709,170	8.0%	8.0%
Honda Total Truck Sales	52,760	49,961	9.8%	5.6%	594,141	557,399	6.6%	6.6%
Acura Total Car Sales	4,984	6,891	-24.8%	-27.7%	67,285	75,067	-10.4%	-10.4%
Acura Total Truck Sales	10,767	9,143	22.5%	17.8%	98,151	81,149	21.0%	21.0%
Domestic Car Sales	64,638	66,672	0.8%	-3.1%	745,539	687,210	8.5%	8.5%
Honda Division	61,270	61,941	2.9%	-1.1%	700,791	641,387	9.3%	9.3%
Acura Division	3,368	4,731	-26.0%	-28.8%	44,748	45,823	-2.3%	-2.3%
Domestic Truck Sales	63,527	58,975	12.0%	7.7%	692,215	599,371	15.5%	15.5%
Honda Division	52,760	49,832	10.1%	5.9%	594,064	518,222	14.6%	14.6%
Acura Division	10,767	9,143	22.5%	17.8%	98,151	81,149	21.0%	21.0%
Import Car Sales	7,090	6,998	5.4%	1.3%	87,481	97,027	-9.8%	-9.8%
Honda Division	5,474	4,838	17.7%	13.1%	64,944	67,783	-4.2%	-4.2%
Acura Division	1,616	2,160	-22.2%	-25.2%	22,537	29,244	-22.9%	-22.9%
Import Truck Sales	0	129	-100.0%	-100.0%	77	39,177	-99.8%	-99.8%
Honda Division	0	129	-100.0%	-100.0%	77	39,177	-99.8%	-99.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	119,504	116,740	6.5%	2.4%	1,359,876	1,266,569	7.4%	7.4%
Fit	4,617	3,680	30.5%	25.5%	53,513	49,346	8.4%	8.4%
Memo: Fit-EV	51	19	179.2%	168.4%	569	93	511.8%	511.8%
Accord	32,321	29,428	14.2%	9.8%	366,678	331,872	10.5%	10.5%
Memo: Accord PHEV	38	0	0.0%	0.0%	526	0	0.0%	0.0%
Memo: Accord FHEV	426	0	0.0%	0.0%	979	0	0.0%	0.0%
Civic *	29,000	33,118	-8.9%	-12.4%	336,180	317,909	5.7%	5.7%
Memo: Civic Hybrid	712	512	44.6%	39.1%	7,719	7,156	7.9%	7.9%
S2000	0	0	0.0%	0.0%	2	0	0.0%	0.0%
Insight	418	310	40.2%	34.8%	4,802	5,846	-17.9%	-17.9%
CR-Z	384	243	64.3%	58.0%	4,550	4,192	8.5%	8.5%
FCX Clarity	4	0	0.0%	0.0%	10	5	100.0%	100.0%
Odyssey	12,107	9,126	38.0%	32.7%	128,987	125,980	2.4%	2.4%
Crosstour	1,360	2,183	-35.2%	-37.7%	16,847	20,848	-19.2%	-19.2%
Pilot	8,971	11,366	-17.9%	-21.1%	126,678	114,848	10.3%	10.3%
CR-V *	28,759	25,733	16.2%	11.8%	303,904	281,652	7.9%	7.9%
Element	0	0	0.0%	0.0%	2	3	-33.3%	-33.3%
Ridgeline	1,563	1,553	4.7%	0.6%	17,723	14,068	26.0%	26.0%
Acura Division Total	15,751	16,034	2.2%	-1.8%	165,436	156,216	5.9%	5.9%
TL	1,795	2,246	-16.9%	-20.1%	24,318	33,572	-27.6%	-27.6%
TSX	1,019	2,142	-50.5%	-52.4%	17,484	28,865	-39.4%	-39.4%
Memo: TSX Wagon	108	414	-72.9%	-73.9%	1,976	4,234	-53.3%	-53.3%
ILX	1,573	2,485	-34.2%	-36.7%	20,430	12,251	66.8%	66.8%
Memo: ILX Hybrid	44	119	-61.5%	-63.0%	1,461	972	50.3%	50.3%
RLX / RL	597	0	0.0%	0.0%	5,053	0	0.0%	0.0%
MDX	6,538	5,069	34.1%	29.0%	53,040	50,854	4.3%	4.3%
ZDX	14	50	-70.9%	-72.0%	361	775	-53.4%	-53.4%
RDX	4,215	4,024	8.9%	4.7%	44,750	29,520	51.6%	51.6%
Selling Days	25	26			307	307

	Month to Date				Year-to-Date
	December	December	DSR**	MoM	December	December	DSR**	YoY
	2013	2012	% Chg.	% Chg.	2013	2012	% Chg.	% Chg.

Hybrid	2,022	1,184	77.6%	70.8%	20,037	18,166	10.3%	10.3%