HomeNet Expands Scope of Carfax Information Within IOL Suite

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Feb 14, 2010, 07:00 ET

WEST CHESTER, Pa., Feb. 14 /PRNewswire/ -- HomeNet Automotive has made more Carfax information available to users inside the automotive technology provider's popular Inventory Online (IOL) Internet Marketing Suite. Users that purchase Carfax Vehicle History Reports see Carfax 1-Owner cars clearly identified in the HomeNet inventory management tool and can sort their inventory list by ownership history.

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"It's clear that the public loves having access to Carfax Reports," said Andy McBride, VP of Business Development for HomeNet Automotive. "For shoppers who express concerns about pre-owned vehicle histories, the dealer can easily find all the cars on the lot with Carfax 1-Owner reports and eliminate that objection."

HomeNet and Carfax-subscribing dealers add vehicle history highlights from Carfax – including the Carfax 1-Owner designation – to window stickers to improve consumer confidence and sell more cars. In addition, visitors to dealer Web sites powered by HomeNet can narrow their used car search to include only vehicles that are Carfax 1-Owner and come with a free Carfax Report. The enhancements help dealers more effectively market their Carfax 1-Owner inventory and put wary shoppers at ease.

"HomeNet and Carfax are powerful tools for our used car operations," said Will Green, General Sales Manager at Peach Motors in Roswell, Ga. "We know at a glance which vehicles in our inventory are Carfax 1-Owner and take advantage of all the valuable marketing tools HomeNet provides. The result is more sales, lower carrying costs and ultimately, higher profit for our store."

"Studies prove that Carfax 1-Owner cars sell faster and for more money," said Larry Gamache, communications director at Carfax. "On average, more than half of a dealer's inventory consists of Carfax 1-Owner cars. HomeNet's enhanced inventory management tool helps dealers easily identify these premium units and put more of them in their customers' garages."

For more information, visit www.homenetauto.com.

About HomeNet

HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a "Top 10 in 2010 Companies to Watch" by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the "Inc. 1000" for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Larry Gamache: https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=60478

SOURCE Carfax