HomeDNA™: The First Suite of Easy At-Home DNA Tests Offered in Retail Stores Nationwide

The mission of HomeDNA is to empower consumers with valuable information contained in their own DNA. Whether exploring family ancestry, taking the guesswork out of skincare, discovering ways to achieve a healthy weight, or determining the father of a child, these affordable genetic tests deliver the answers. HomeDNA provides three key benefits:

1. Knowledge: Ability to gain real insights into oneself, improve quality of life, and have fun making new discoveries
2. Accuracy: Testing is performed in DDC's highly-accredited U.S. laboratory, and results are scientifically based and unique to the user
3. Privacy: The full customer experience, from DNA collection to receiving results, is completely private, secure, and confidential

"For the first time ever, consumers can choose from an assortment of DNA tests that interest them and buy the kits at their local drugstore" said Connie Hallquist, DDC's CEO. "It's exciting that cutting-edge science is so accessible and the process is so easy--consumers collect their DNA at home with a simple cheek swab, send to our lab for processing, then receive their custom report online."

The HomeDNA selection currently includes four products: Skin Care, Healthy Weight, Ancestry, and Paternity.

HomeDNA™ Skin Care Analysis + Report:  A revolutionary DNA test that examines 28 genes influencing skin's appearance. This genetic analysis helps consumers discover effective ingredients and treatments in these key cosmetic areas: collagen quality, skin elasticity, fine lines and wrinkles, sun protection, pigmentation, skin antioxidants, and skin sensitivity.

HomeDNA™ Healthy Weight Analysis + Report: Developed by doctors, this lifestyle test examines genetic markers associated with weight management. The scientifically based program delivers specific diet and exercise strategies tailored to the consumer's DNA helping to take the guesswork out of how to achieve and maintain a healthy weight.

HomeDNA™ Ancestry Analysis + Report: Consumers have the option to choose one of two tests:  The Advanced DNA Test combines the latest genetic research with a breakthrough ancestral tracking technique to pinpoint—often to a town or village--where the consumer's DNA was located 1,000 or more years ago and how it migrated over time. The Starter DNA Test determines more recent ancestral origins and matches the consumer's DNA to modern populations.

HomeDNA™ Paternity Analysis + Report: Fast, accurate, and confidential answers for paternity questions. The kit is designed to collect DNA from one possible father + the child + the mother (her participation is optional, but recommended). Results, available in just one day from receipt of sample at the lab, can be used for peace-of-mind purposes, but also used for Court if consumers contact DDC ahead of time for a scheduled sample collection.

Genetics play a big role in how we look and feel, but it's important to remember that other factors also influence outcomes. The skin and weight DNA tests are informational, and are not intended to be diagnostic or alter a consumer's medical care.

Visit HomeDNA.com for full details.

About DNA Diagnostics Center®
DNA Diagnostics Center (DDC^®) is one of the world's largest private DNA testing companies with offices in Fairfield, Ohio and London, England. Since 1995, DDC^® has expertly handled over 10 million DNA samples from 168 countries offering tests for paternity, immigration, and other family relationships; ancestry; health and beauty; forensics, and genetic traits of animals. DDC's accredited ISO 17025 laboratory uses state-of-the-art technology, robotics, and bioinformatics to ensure high quality results, and is certified by CLIA, CAP, AABB, NATA, and the Ministry of Justice. Visit www.DNACenter.com for more information.

Contact: Dave Silver
513-881-4056
[email protected]

SOURCE DNA Diagnostics Center, Inc.

Related Links

http://www.DNACenter.com